SEO & Digital Marketing Specialist

Company Description

Softnet Technoware Pvt Ltd, based in Bhubaneswar, Odisha, has been delivering cost-effective and innovative IT solutions since its inception in 2005 and incorporation in 2009. With over 15 years of experience and more than 1000 satisfied clients boasting a 99% customer retention rate, the company is renowned for its exceptional service and adoption of cutting-edge technology. Softnet specializes in web application development, website design, CMS, mobile applications, digital marketing, bulk SMS services, and web hosting solutions. Dedicated to providing quality-driven, efficient, and personalized solutions, Softnet is committed to helping businesses achieve success in a fast-evolving technological world while maintaining a customer-first approach.

Role Description

This is a full-time on-site role for an SEO & Digital Marketing Specialist based in Bhubaneswar. The responsibilities of this role include conducting keyword research, carrying out SEO audits to identify opportunities for optimization, building high-quality backlinks, and optimizing web pages for search engines. Additional tasks include analyzing web analytics data to track performance and formulating strategies to improve online visibility and search engine rankings. The selected candidate will play a key role in enhancing the digital presence of clients and driving measurable results.

Skills

• Proven skills in Keyword Research, On-Page SEO, and SEO Audits
• Experience with Link Building strategies and techniques
• Proficiency in using Web Analytics tools to measure and improve SEO performance
• Understanding of search engine algorithms and ranking factors
• Strong analytical and problem-solving skills for developing SEO strategies
• Excellent time management and organizational abilities
• Bachelor's degree in Marketing, Digital Marketing, Computer Science, or relevant field
• Prior experience in SEO or digital marketing roles is a plus