SEO & Digital Ads Specialist

Location: Hyderabad

Experience: 2–4 years

Employment Type: Full-time

About the Role

We are looking for an experienced SEO & Digital Ads Specialist to drive organic and paid digital

marketing initiatives. The ideal candidate should have hands-on experience in SEO, Google Ads,

Meta Ads, campaign optimization, lead generation, and performance analysis.

The candidate will be responsible for improving online visibility, driving qualified website traffic,

generating leads, and optimizing digital campaigns based on performance.

Key Responsibilities

• Plan and execute SEO strategies to improve organic rankings and website visibility.

• Conduct keyword research, competitor analysis, on-page and off-page SEO.

• Optimize website content, landing pages, meta titles, descriptions, internal linking, and

technical SEO elements.

• Plan, launch, and manage Google Ads and Meta Ads campaigns.

• Monitor campaign performance, budgets, CPC, CTR, conversions, CPL, and ROI.

• Optimize campaigns to improve lead quality and reduce cost per lead.

• Develop and test different ad copies, creatives, audiences, and landing pages.

• Track website and campaign performance using Google Analytics, Google Search

Console, and relevant marketing tools.

• Prepare regular performance reports and provide actionable insights.

• Work closely with the content, design, sales, and business development teams to

support lead-generation objectives.

• Stay updated with changes in search algorithms, advertising platforms, and digital

marketing trends.

Candidates with experience in B2B SaaS, IT, Telecom, Technology, or enterprise

solutions will be preferred.

Required Skills

• 2–4 years of hands-on experience in SEO and Digital Advertising.