SEO Content Writing - Intern

About the role

Betterway treats chronic lifestyle disorders using evidence-based Ayurveda, enabled by technology. It has multi-specialty Ayurved day-care centres with expert Doctors and Paramedics.

At the core, for patients, Betterway advocates holistic, nature-aligned lifestyle choices. We believe that the root of chronic is deviation from the core fabric of your natural body composition.

As an SEO Content Intern, you will play an important role in strengthening BetterWay's online presence through meaningful, search-optimized content. You'll learn how content, research, and data together drive discoverability and user engagement for a purpose-led brand.

Your work will directly contribute to how BetterWay's voice reaches people seeking science-backed Ayurvedic care.

In essence, as an SEO Content Intern, you are not just creating content - you are helping build the foundation for BetterWay's digital credibility and visibility.

What is needed of you

Content Creation & Optimization: Assist in creating and optimizing high-quality blogs, articles, and website pages aligned with SEO best practices.

Research & Strategy: Conduct keyword and topic research, competitor analysis.

SEO Implementation: Support on-page and off-page strategies, including link building, directory submissions, and local SEO initiatives. Conduct basic SEO audits and recommend actionable improvements.

Learning & Collaboration: Stay updated with evolving SEO trends, algorithms, and best practices. Work closely with the content and growth team to enhance ranking and user experience.

What we desire

• Basic understanding of SEO concepts such as keyword research, backlinks, on-page SEO, and technical SEO.
• Strong research, writing, and analytical skills.
• Eagerness to learn and contribute in a fast-paced, purpose-driven environment.
• The mindset of an owner who carries the passion to build something from the ground up, essentially a founding team member.
• First principles problem solver with enthusiasm for social media and content.
• Ability to work independently and collaboratively in a team environment.

What to expect

• Opportunity to build India's new modern platform for Ayurveda, build it from scratch, and experience with 2X entrepreneurs behind who have a proven history of building 2 Indian unicorns.
• Full ownership of the end-to-end to solve the growth problems of Betterway.
• A high-performance, high-velocity environment, with the vision to treat 5 lakh patients per year. Join the founding leadership team, influence, and design the growth marketing engine