SEO Content Writer

About Us:

We are the largest and most active online platform for international education! Yocket was established in 2015 with a mission to connect people to the world's best learning opportunities. Today, Yocket is the largest community-driven online platform for international education. We help study abroad aspirants by connecting them to the best universities across the world. To date, we have helped more than 10,00,000 students pursue their higher education abroad. Every day, thousands of students use our platform to explore universities, connect with peers and alumni from renowned institutions. Recently, we were chosen as one of the Top 100 Indian Startups by Google and MeitY's Appscale Academy Initiative, and we're ranked #18 on the AppStore Top Charts in Education! At Yocket, we strive to help our employees find passion and purpose. Join us in changing the way students make their decisions about education. If you wish to create an impact and help students, get the best education by taking our vision forward, we would love to have you on our team!

Job Description:

• Create high-quality, search-optimised content across blogs, guides, landing pages, and content hubs aligned with keyword strategy and user intent

• Turn keyword research, SERP insights, and content gaps into high-impact, search-optimised content that can compete on rankings

• Write clear, structured content that simplifies complex study abroad topics for students

• Own long-form SEO assets such as guides, explainers, and pillar pages to build topical authority

• Ensure strong on-page SEO including headings, metadata, internal linking, and content structure

• Analyse content performance and drive optimisations to improve rankings, CTR, and traffic

• Collaborate with SEO, product, and design teams to align content with broader growth initiatives

• Stay updated with search trends, algorithm changes, and evolving content formats

Qualifications:

• Bachelor's degree or higher in Marketing, Communications, Business or a related field

• 2 to 3 years of hands-on experience in SEO content writing

• Strong understanding of search intent, keyword strategy, and on-page SEO

• Proven ability to write content that ranks or competes on SERPs

• Excellent research, structuring, and editing skills

• Ability to work collaboratively in a fast-paced and dynamic environment.

Required Skills:

• Good understanding of keyword research, search intent, and on-page SEO

• Ability to create engaging long-form content such as guides and blogs

• Strong research and content structuring abilities

• Good collaboration and communication skills

Qualifications:

• Bachelor's degree or higher in Marketing, Communications, Business or a related field

• 2 to 3 years of hands-on experience in SEO content writing

• Strong understanding of search intent, keyword strategy, and on-page SEO

• Proven ability to write content that ranks or competes on SERPs

• Excellent research, structuring, and editing skills

• Ability to work collaboratively in a fast-paced and dynamic environment.