SEO Content Writer

About Lagavi

Lagavi is a design-led, operations-driven home & hospitality-driven tableware platform serving homes, restaurants, hotels, cafés, and design studios across India and other countries. We design, source, and execute tableware for hospitality brands that care about identity, and we do it at scale.

We're now building the content engine that helps the right buyers find us.

The Role

We're hiring a writer who can translate Lagavi's design sensibility into search-ranking content, without dulling the brand voice in the process. You'll own the content calendar, write across the funnel (blog, product, collection, landing pages), and build SEO discipline into how we publish.

What You'll Do

• Own the SEO content calendar — keyword research, topic clustering, brief writing, publishing cadence
• Write short-form and long-form blog content on hospitality design, tableware trends, materials, and operator-focused guides
• Write product descriptions, collection storylines, and category pages that convert without sounding like marketplace copy
• Optimise on-page SEO: meta titles, descriptions, headers, internal linking, schema basics
• Repurpose content across LinkedIn, Instagram captions, and email newsletters where relevant
• Track rankings, traffic, and content performance, and feed insights back into the calendar
• Work closely with the design team for visuals and the sales team for buyer-language inputs

What We're Looking For

• 2–4 years of SEO writing experience
• A portfolio that shows range, long-form, product, and landing page
• Working knowledge of SEO fundamentals: keyword research (Ahrefs / SEMrush / Ubersuggest), on-page optimisation, search intent, content briefs
• Comfortable with structured workflows, deadlines, and editorial feedback

Bonus Points

• Exposure to tableware, interiors, or the hospitality industry
• Understanding of B2B sales cycles and how content supports them
• Familiarity with AEO/GEO concepts, schema markup, or AI visibility tools (Profound, Scrunch, SEMrush AI Visibility, Ahrefs Brand Radar)

What You Won't Do Here

• Write generic, keyword-stuffed listicles
• Recycle competitor content
• Publish without thought to brand voice