We're a cricket-first gaming platform launching in India, and we need someone to help build our organic growth engine from the ground up.
This isn't a write 5 blogs a week role. We need someone who thinks in search intent and topic clusters, who can take a keyword vertical from zero to dominance, and who writes content that people actually want to read.
What you'll own -
- You will own SEO content end-to-end: from keyword discovery, writing, publishing to ranking and iteration.
- You will build topical authority across cricket, f1, football, and poker.
- You will ship 12 high-quality articles + 30+ supporting pieces every month across sportsbook and poker verticals.
- You are expected to balance depth (ranking pages) with speed (coverage content).
- You will use AI for research and structure, but the final output must be expert-written not generated and lightly edited.
- Your job is not to publish content your job is to rank and drive traffic that converts
Who do we want
- You understand SEO beyond keywords you think in search intent, clusters, and authority.
- You can take a topic from zero and systematically dominate it.
- You write clearly, sharply, and without fluff.
- You have strong interest in sports (cricket is non-negotiable).
- Poker knowledge or willingness to learn poker strategy and terminology quickly.
- You take ownership of outcomes, not just output.
- You take pride in what you write, and people love reading it
Who do we not want
- If your workflow is generate with AI light edit publish, this is not for you.
- If you've mostly written generic, interchangeable blog content, this is not for you.
- If you need step-by-step instructions to operate, this is not for you.
- If you measure success in word count or articles published, this is not for you.
Bonus if
- You've worked in sports betting, poker, gaming, or fantasy sports.
- You understand how content ties to monetisation, not just traffic.
- You've built or contributed to large-scale content systems.
- You're comfortable working with tools like Search Console, Bing Webmaster and Ahrefs.
- You understand the Indian sports betting landscape and regulatory environment.
To apply, DM me with answers to these three questions:
1. Name 3 long-tail keywords you'd target for an Indian cricket betting audience and explain your reasoning.
2. Share a link to content you wrote that ranked page 1. What was the keyword and how long did it take
3. How do you use AI in your writing workflow without the output reading like AI
Applications without answers to all three will be ignored.
