About G2 - The Company
G2 is the world's largest and most trusted software marketplace. When you join G2, you're joining the industry's leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.
Now, we have joined forces with Capterra, SoftwareAdvice, and GetApp to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.
And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.
Does that sound exciting to you Come join us as we try to reach our next PEAK!
About G2 - Our People
At G2, everything we are and what we do is grounded in our PEAK values (
Performance +
Entrepreneurship +
Authenticity +
Kindness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other's successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.
You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people.
About The Role
The SEO Content Editor will be responsible for editing, optimizing, and maintaining
G2's in-house SEO content to ensure it meets high editorial standards, aligns with G2 brand voice, and performs well in organic search.
This role focuses on execution and quality control. The ideal candidate is detail-oriented and comfortable working closely with writers and SEO stakeholders to improve content clarity, accuracy, and search performance.
In This Role, You Will
Editorial Editing & SEO Optimization
- Edit internally produced SEO content, including blogs, category pages, comparisons, and long-form guides.
- Perform line, structural, and light developmental edits for clarity, accuracy, flow, and usefulness.
- Optimize content for search intent, keyword usage, internal linking, headings, and metadata in collaboration with SEO strategy.
- Ensure content adheres to G2's editorial standards, brand voice, and on-page SEO best practices.
- Make direct edits in the CMS (HubSpot) as needed.
Content Quality & Standards
- Apply G2's editorial and SEO style guides consistently across all assigned content.
- Fact-check content and ensure accuracy, clarity, and consistency.
- Maintain content hygiene by fixing outdated references, broken links, or formatting issues.
- Flag content quality issues, gaps, or inconsistencies to writers or SEO leads.
- Support content QA processes, including AI-assisted drafts.
Collaboration & Workflow
- Work closely with SEO strategists and content writers to refine drafts before publication.
- Provide clear, actionable editorial feedback to writers.
- Support efficient content workflows and meet editorial deadlines.
- Supporting and collaborating with the SEO team and other editors building AI-assisted editing systems to increase team's efficiency.
Minimum Qualifications
We realize applying for jobs can feel daunting at times. Even if you don't check all the boxes in the job description, we encourage you to apply anyway.
- 24 years of experience in content editing, SEO content, or content marketing.
- Familiarity with AP style editing and its best practices
- Some experience with SaaS or B2B tech content preferred.
- Strong editing and proofreading skills with excellent grammar and attention to detail.
- Working knowledge of SEO fundamentals and search intent.
- Familiarity with SEO tools such as Semrush, Ahrefs, Google Analytics, or Google Search Console. Escalate performance concerns or optimization opportunities to SEO leads, when observed.
- Comfortable editing content directly in a CMS (HubSpot preferred).
- Ability to manage multiple edits and deadlines in a fast-paced environment.
- Clear written and verbal communication skills.
Our Commitment to Inclusivity and Diversity
At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here.
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For job applicants in California, the United Kingdom, and the European Union, please review this applicant privacy notice before applying to this job.
How We Use AI Technology In Our Hiring Process
G2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment.
Your Choice Matters: If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice. Choosing to opt out will not disadvantage your application in any waywe will ensure your materials receive a thorough manual review by our hiring team.
For additional details about how we handle your information throughout the application process, please review G2's Applicant Privacy Notice.
