Job Role: SEO Consultant (Freelancer)
Location: Bangalore (In-office once a week)
Department: SEO
Engagement Type: Freelance / Consultant
Job Summary
We are looking for an experienced and result-oriented SEO Consultant (Freelancer) to guide and support our SEO function. The ideal professional should have deep expertise in search engine algorithms, technical SEO, content optimisation, and performance analytics. The consultant will work closely with the internal SEO team, review their work, mentor them where necessary, and provide strategic direction to grow organic traffic and strengthen search visibility.
This role requires working from the office once a week, with the remaining coordination happening remotely.
Key Responsibilities
Develop, refine, and guide the overall SEO strategy for the organisation.
Conduct weekly reviews of the SEO team's work and provide actionable insights.
Identify gaps and opportunities across on-page, off-page, backlinks, and technical SEO.
Ensure alignment of SEO initiatives with content, social media, and product goals.
Audit websites for technical issues such as crawlability, indexation, site speed, and mobile performance.
Provide recommendations for improvements and collaborate with the development team for implementation.
- Performance Tracking & Reporting
Monitor keyword rankings, organic traffic, and key SEO performance indicators.
Prepare weekly or bi-weekly performance updates for stakeholders.
Use data-driven insights to refine ongoing strategies.
- Team Collaboration & Mentorship (No Team Handling)
Guide the SEO team on best practices and provide direction when needed.
Support team members with content optimisation, keyword planning, and SEO execution.
Assist in setting achievable monthly targets and reviewing progress.
Support with SEO-related audits, website updates, launches, and campaigns.
Coordinate with external vendors or agencies when required.
Work Expectations
Must work from the office once a week for reviews and planning.
Remaining deliverables can be completed remotely.
Expected to provide weekly strategy updates and performance insights.
Qualifications
- 35 years of experience in SEO, including 12 years in a senior or consulting role.
- Strong understanding of on-page, off-page, and technical SEO.
- Proficiency in tools such as SEMrush, Ahrefs, Moz, Screaming Frog, Google Analytics, and Google Search Console.
- Strong analytical and problem-solving skills.
- Excellent communication and collaboration abilities.
- Experience with large content-driven websites.
- Knowledge of paid search and digital marketing integration.
- Basic understanding of HTML, CSS, and JavaScript as relevant to SEO.
Must have skills
