Job Description
We are looking for a team lead SEO Specialist to coordinate SEO efforts, including onsite and offsite optimization and keyword expansion research to increase our company's profitability.
Job Roles And Key Deliverables
- Lead and develop SEO initiatives for trending topics and soft news, across all the Company's brands
- Execute on day-to-day search initiatives, including news and trends research, keyword research, content gap analysis, optimization of existing content, and competitor analysis
- Monitor and analyze trends. Provide Companies editorial teams with SEO opportunities for timely topics and events, and support trending content strategy that encompasses text, images, long and short-form video
- Capitalize on major events and tentpole topics to maximize search traffic
- Conduct performance analysis and leverage data to continually refine strategy
- Determine impact on evergreen content
- Apply comprehensive SEO fundamentals including writing meta, verifying SEO friendly page elements, creating target keyword lists and maximizing link architecture
- Train and educate stakeholders
- Create best practice documentation for trending content and influence cross-department workflows
- Stay on top of SEO/Publishing industry news and search algorithm changes
Qualification & Experience
- Bachelor's degree in related field
- Required 4+ years of experience in successfully developing and executing SEO campaigns
- Understanding of search engine algorithms and ranking methods
- Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
- Knowledge of keyword research and data mining tools
- Able to complete competitive analysis of other companies within the industry
- Excellent written and verbal communication skills (email, phone, etc.)
- Comfortable analyzing high volumes of data on a daily basis
- Familiarity with WordPress or other content management systems
- Experience with other aspects of marketing, such as customer growth and promotion is a plus
Key Skills
- Critical Thinking,Speaking & Writing Ability,Technical & Programming Skills,Social Skills,Analytics Skills,Data Skills,Drive, Motivation & Adaptability,etc.
