SEO- Assistant Manager

Company Name: Ichelon Consulting Services Pvt. Ltd

Designation: Assistant Manager – SEO

Salary: As per market standards

Company Description

Ichelon Consulting Group, led by IIT-IIM graduates, is a renowned business consulting, management, and analytics firm. The company offers a comprehensive range of advisory services for startups, established organizations, and healthcare service providers, specializing in Healthcare Digital Marketing. Services include business advisory, IT and HR advisory, CRM support, digital marketing, campaign management, SEO, and content branding.

Key Responsibilities-

SEO Strategy & Implementation:

• Develop, execute, and oversee comprehensive SEO strategies aligned with business and client objectives.
• Lead SEO strategy across multiple projects and ensure timely execution of SEO roadmaps.
• Conduct advanced keyword research, competitor analysis, and search intent analysis to identify growth opportunities.
• Develop strategies to improve organic rankings, traffic, visibility, and conversions.
• Monitor Google algorithm updates, AI search developments, and evolving SEO trends.
• Take ownership of overall SEO performance and ensure delivery against defined KPIs.

AI-Powered SEO & Search Optimization:

• Leverage AI-powered SEO tools for keyword research, content optimization, competitor analysis, content gap analysis, and SEO strategy development.
• Utilize AI tools for topic clustering, semantic keyword analysis, search intent analysis, content briefs, and optimization recommendations.
• Stay updated with AI search developments, AI Overviews, Generative Engine Optimization (GEO), and changes in user search behavior.
• Evaluate AI-generated insights and validate recommendations using SEO data, search engine guidelines, and industry best practices.
• Identify opportunities to integrate AI into SEO processes to improve efficiency, scalability, and performance.

Performance Monitoring & Optimization:

• Monitor organic traffic, keyword rankings, conversions, visibility, engagement, and other key SEO metrics.
• Analyze website performance using Google Analytics and Google Search Console.
• Identify performance gaps and implement data-driven optimization strategies.
• Review project performance regularly and take corrective actions wherever required.
• Establish performance benchmarks and track progress against SEO KPIs.

On-Page SEO:

• Oversee on-page SEO strategies including content optimization, meta titles, meta descriptions, heading tags, URL structures, internal linking, and keyword optimization.
• Conduct content audits and identify opportunities for improving existing and new website content.
• Work closely with content teams to ensure SEO-friendly, search-intent-focused, and high-quality content.
• Ensure effective implementation of SEO recommendations across websites.

Technical SEO:

• Lead technical SEO audits and identify critical website issues.
• Monitor indexing, crawlability, site architecture, Core Web Vitals, page speed, mobile responsiveness, and other technical SEO factors.
• Coordinate with development teams to ensure timely implementation of technical SEO recommendations.
• Review technical SEO fixes and ensure proper implementation.

Off-Page SEO & Link Building:

• Develop and oversee off-page SEO and link-building strategies.
• Manage backlink acquisition, outreach, guest posting, and other link-building initiatives.
• Conduct competitor backlink analysis and identify relevant link-building opportunities.
• Monitor backlink quality and ensure sustainable link-building practices.

Client Management & Engagement:

• Act as a key SEO point of contact for assigned clients.
• Build and maintain strong, professional relationships with clients.
• Lead regular client calls and discussions related to SEO strategy, performance, challenges, and action plans.
• Understand client business objectives and translate them into effective SEO strategies.
• Present SEO performance reports, insights, and strategic recommendations to clients.
• Proactively identify client requirements, concerns, and growth opportunities.
• Ensure high-quality and timely delivery of client requirements.

Team Management & Coordination:

• Lead, manage, and mentor SEO Executives and team members.
• Allocate tasks, monitor deliverables, and ensure timely completion of SEO activities.
• Review and quality-check SEO strategies, audits, reports, and deliverables prepared by the team.
• Provide guidance and support to team members on SEO best practices and problem-solving.
• Coordinate with content, development, digital marketing, and other internal teams for smooth project execution.
• Conduct regular team performance reviews and ensure adherence to project timelines and quality standards.

Reporting & Analysis:

• Prepare and review daily, weekly, and monthly SEO performance reports.
• Develop dashboards and performance summaries for internal and client reporting.
• Analyze SEO data and provide actionable insights and strategic recommendations.
• Use AI-assisted analytics and reporting tools to identify trends, opportunities, and performance gaps.
• Present performance updates and strategic recommendations to clients and internal stakeholders.
• Maintain accurate records of SEO performance, activities, and deliverables.

Key Skills Required:

• Client engagement and client management is a must.
• SEO Strategy & Management
• Advanced Keyword Research & Competitor Analysis
• On-Page, Off-Page & Technical SEO
• AI-Powered SEO & AI Search Optimization
• Generative Engine Optimization (GEO)
• Google Analytics & Google Search Console
• SEO Audits & Website Performance Analysis
• Link Building & Backlink Analysis
• Content & Search Intent Optimization
• SEO Reporting & Performance Analysis
• Team Management & Leadership
• MS Excel & Reporting
• Strong communication, presentation, and client management skills
• Strong understanding of Google Search algorithms, AI search, and current SEO best practices

Preferred SEO & AI Tools:

• Google Analytics
• Google Search Console
• Ahrefs / SEMrush
• Screaming Frog
• Google Keyword Planner
• Looker Studio
• Surfer SEO / Frase
• ChatGPT / Gemini / Claude
• Other AI-powered SEO, content optimization, analytics, and automation tools

Qualifications

• Bachelor's Degree in a related field.
• 3–5 years of hands-on experience in SEO.
• Prior experience in a Digital Marketing Agency or client-facing SEO environment is preferred.
• Proven experience in managing multiple SEO projects and handling clients independently.
• Experience in team management, mentoring, or project ownership is preferred.
• Hands-on experience with SEO and AI-powered tools.

Preferred Attributes

• Strong analytical and problem-solving abilities.
• Data-driven decision-making approach.
• Strong understanding of AI's role in modern SEO and search.
• Strong leadership, ownership, and accountability.
• Excellent communication, presentation, and client-handling skills.
• High attention to detail and accuracy.
• Ability to manage multiple projects, teams, and priorities effectively.
• Proactive approach towards identifying SEO opportunities and resolving challenges.
• Ability to work independently as well as collaboratively with cross-functional teams.