Job description
SEO Strategy Development and Implementation
- Lead the development and execution of comprehensive SEO strategies for websites and digital platforms.
- Perform thorough keyword research, competitive analysis, and industry trend monitoring to inform SEO planning.
- Design and implement on-page and off-page optimization strategies, including metadata, content, internal linking, and backlink development.
Web Analytics Integration and Optimization
- Manage and optimize the implementation of web analytics tools (e.g., Google Analytics, Adobe analytics, Google Search Console, etc.).
- Leverage web analytics data to assess SEO performance, identify opportunities, and guide optimization strategies.
- Create and maintain SEO dashboards and reports for stakeholders, delivering actionable insights based on data trends.
Technical SEO & Website Audits
- Conduct comprehensive technical audits to identify issues affecting search rankings, such as site speed, mobile optimization, crawl errors, and indexing problems.
- Collaborate with development teams to implement technical SEO improvements and troubleshoot issues related to structured data, schema markup, redirects, and URL optimization.
- Recommend and execute solutions to enhance site architecture, navigation, and URL structure for better crawlability and user experience.
Content Optimization and Performance
- Work closely with content teams to ensure SEO best practices are followed for content creation, optimization, and syndication.
- Monitor content performance and implement adjustments to improve rankings, CTR, and conversion rates.
- Advise on content strategy, ensuring alignment with SEO goals and audience intent.
SEO Reporting & KPIs
- Define and track key SEO metrics and KPIs such as organic traffic, conversion rates, bounce rates, SERP rankings, and backlink profile health.
- Provide regular performance reports to stakeholders, highlighting trends, insights, and action plans.
- Work with cross-functional teams to set clear performance targets and SEO goals.
Cross-Functional Collaboration
- Partner with marketing, product, UX/UI, and engineering teams to ensure SEO alignment in all digital initiatives.
- Advise on SEO-related decisions for site redesigns, A/B testing, and new feature launches.
- Stay updated on industry trends and best practices to share insights with internal teams and improve SEO strategies.
Qualifications:
Education: Bachelors degree in Computer Science, or a related field (or equivalent experience).
Experience:
- 10+ years of hands-on experience in SEO, including a focus on web analytics and technical SEO.
- Proven experience in leveraging web analytics tools (Google Analytics, Adobe analytics etc.) to inform decision-making and drive SEO performance.
- Strong understanding of SEO tools, ranking algorithms, and industry trends.
- Experience with CMS platforms (e.g., WordPress, Salesforce CMS) and HTML/CSS for basic site edits.
- Use of AI technology, RAG based solutions, understanding of data science and ML techniques.
Skills and Expertise:
- Expertise in SEO best practices, including on-page, off-page, technical SEO, and content optimization.
- In-depth knowledge of web analytics platforms (Google Analytics, Google Tag Manager, etc.).
- Experience conducting and analyzing website audits and making actionable recommendations for SEO improvements.
- Strong analytical and problem-solving skills, with the ability to interpret complex data and translate it into actionable insights.
- Familiarity with web performance tools (e.g., PageSpeed Insights, Lighthouse) and conversion rate optimization (CRO) tools.
- Excellent communication skills, capable of presenting data-driven insights to both technical and non-technical teams.
Preferred Qualifications:
- Advanced certifications in SEO, Google Analytics, or other relevant digital marketing fields.
- Experience with advanced technical SEO strategies, including JavaScript SEO, server-side rendering, and international SEO.
- Experience in managing large-scale SEO projects with cross-functional teams.
- Familiarity with marketing automation and CRM platforms.
