SEO and Content Manager

Key Responsibilities

• Lead keyword research for ORM, PR services, and brand reputation terms
• Build on-page optimisation plans for service pages, blogs, and landing pages
• Review competitor strategies and outline actions that strengthen Reputn's position
• Improve internal linking structures for better authority flow
• Track rankings for negative content, brand queries, and priority clusters
• Develop content briefs supported by semantic SEO principles
• Support PR and outreach teams with anchor mapping and link opportunity lists
• Handle technical SEO tasks: crawl checks, indexing issues, performance fixes, schema, sitemaps
• Create weekly and monthly SEO reports with clear action steps
• Run audits for new clients and propose structured SEO + ORM solutions

Requirements

• 36 years of hands-on SEO experience
• Strong command of on-page, off-page, and technical SEO
• Experience with Ahrefs, SEMrush, Screaming Frog, etc
• ole, GA4, and Surfer/Frase
• Ability to convert audits into actionable plans
• Experience aligning SEO with reputation goals is a plus
• Strong communication and analytical skills

Preferred Qualities

• Ability to work independently with minimal supervision
• Strong understanding of search behaviour for people and brands
• Comfortable coordinating across teams