SEO Analyst

About Passionfruit

Passionfruit is the world's first and fastest-growing AI-native SEO and GEO service provider, scaling at over 40% MOM. Backed by top investors including Floodgate (investors in Twitter, Twitch, Lyft) and powered by strategic partnerships with OpenAI, Google, and Anthropic. Passionfruit is redefining how brands win in search. We serve some of the largest and fastest-growing companies across India and the US such as Marsh, Bayer Group, Nykaa, Mcaffeine and Fenty Beauty; delivering scalable, data-driven, and sustainable growth strategies. Our human-in-the-loop model combines cutting-edge AI with deep expertise, making Passionfruit the engine behind the digital success of industry leaders.

Responsibilities

• Evaluating SEO Strategy: Support the development of SEO strategies aligned with client objectives. This includes keyword research, competitive research, technical audits, and ongoing off page optimizations
• Maintain a deep understanding of the client's product, personal pain points, and goals as they apply to a program or specific deliverables
• Ensure client satisfaction by monitoring and addressing risk points, and flagging issues to the internal team
• Team Consultation (Internal facing): Collaborate with the team on deliverables, brainstorms, and problem-solving
• Active engagement in the SEO and Search community; keep current on trends and best practices.

You'll be a great fit if you have

• 1-2 years of experience working in an SEO role. Freshers with initial course understanding and with self projects are also preferred.
• Familiarity working with SEO tools, such as Google Analytics, SEMRush, Google Search Console, Screaming Frog, etc.
• Agency experience also preferred to manage the multiple priorities of a variety of clients
• Able to clearly communicate both verbally and in writing regarding SEO, marketing strategies, and tactical recommendations

Our Guiding Principles

• Customer Centric - WITPYAS (What Is The Problem You're Solving)
• Innovation - Push the boundaries.
• OOO - Out-think, Out-build, Out-deliver.
• Collaboration - The best work is never solo.
• Passion - The name says it all. Combine wit, and pyas (hunger).

Work Culture

We're a tight, ambitious team that operates like engineers even when we're doing marketing. We ship fast, we measure everything, and we hold each other to a high bar. If you want a place where your work actually moves the needle for real brands-and where full sending it is a legitimate operating philosophy-you'll fit right in.