SEO Analyst

Job Description:

The SEO Analyst will be responsible for developing and implementing advanced SEO strategies to improve organic search rankings, drive website traffic, and enhance user experience. The ideal candidate will have 2+ years of hands-on experience in SEO, with a strong focus on technical and on-page optimization.

Responsibilities:-

- SEO Strategy Development: Create and execute comprehensive SEO strategies to boost organic traffic and search engine rankings.

- Technical SEO: Conduct thorough technical SEO audits and implement fixes to improve website performance, crawlability, and indexing.

- On-Page Optimization: Optimize website content, meta tags, headings, URLs, and internal linking structures for maximum search visibility.

- Keyword Research: Perform detailed keyword research to identify high-value keywords and opportunities for content optimization.

- Content Collaboration: Work closely with the content team to ensure SEO best practices are integrated into content creation and promotion.

- Performance Monitoring: Use tools like Google Analytics, Google Search Console, and other SEO platforms to monitor, analyse, and report on SEO performance.

- Trend Analysis: Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices.

- Competitive Analysis: Conduct competitor analysis to identify strengths, weaknesses, and opportunities for improvement.

- Website Architecture: Improve website architecture and navigation to enhance user experience and search engine accessibility.

- Reporting: Provide regular reports on SEO performance, including key

metrics, trends, and actionable insights.

Qualifications

- Experience: 2+ years of hands-on SEO experience, with a strong focus on technical and on-page SEO.

- Technical Skills: Proficiency in technical SEO, including site audits, schema markup, site speed optimization, and mobile optimization.

- Tools: Expertise in using SEO tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, Moz, and Screaming Frog.

- On-Page SEO: Strong skills in on-page optimization, including keyword research, content optimization, and internal linking.

- Analytical Skills: Ability to analyse data and provide actionable insights to improve SEO performance.

- Communication: Excellent verbal and written communication skills.

- Detail-Oriented: Strong attention to detail and the ability to manage multiple projects simultaneously.