This role is for one of our clients
Industry: Marketing Services
Seniority level: Associate level
Min Experience: 5 years
Location: Mumbai
JobType: full-time
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
We are looking for an
Organic Growth & Search Strategy Lead to scale discoverability, traffic quality, and conversions across our digital ecosystem. This role goes beyond traditional SEOit blends
search strategy, content optimization, technical performance, and analytics to drive sustainable, long-term growth.
You will own search-led growth initiatives end to end, working closely with content creators, designers, developers, and marketing stakeholders to ensure our platforms rank well, convert effectively, and adapt quickly to search engine changes.
What You'll Own
Search & Organic Growth Strategy
Build and execute a holistic organic growth roadmap aligned with business goals.
Identify high-impact growth opportunities across search, content, and site performance.
Translate search demand and user intent into actionable growth initiatives.
Content & On-Site Optimization
Partner with content teams to shape SEO-led content frameworks and publishing strategies.
Improve page structure, internal linking, metadata, and topical authority.
Optimize landing pages to increase organic conversions and engagement.
Technical & Platform Optimization
Conduct regular site health checks covering crawlability, indexing, performance, and UX.
Collaborate with engineering teams to resolve technical blockers impacting organic visibility.
Support improvements in site speed, mobile experience, and structured data.
Performance Tracking & Insights
Monitor organic performance using analytics and SEO tools.
Track rankings, traffic quality, user behavior, and conversion outcomes.
Generate insights and recommendations using datanot assumptions.
Collaboration & Continuous Improvement
Embed search best practices into content, design, and development workflows.
Stay ahead of algorithm changes, SERP trends, and emerging search formats.
Test, learn, and iterate to continuously improve organic performance.
What Will Make You Successful
Proven experience driving
organic traffic growth for content-rich or product-led platforms.
Strong understanding of
search intent, ranking signals, and organic conversion optimization.
Hands-on experience with tools like
Google Analytics, Search Console, Ahrefs, SEMrush, or similar.
Ability to translate data into clear insights and prioritized actions.
Comfortable collaborating with technical and non-technical stakeholders.
Working knowledge of
HTML, CSS, CMS platforms, and how websites are structured.
Proactive mindset with ownership over outcomesnot just tasks.
Bonus Points If You Have
Experience building
SEO-led content strategies at scale.
Strong exposure to
technical SEO, performance optimization, and indexing challenges.
Background in
link acquisition, digital PR, or authority-building initiatives.
Experience working in high-growth, content-heavy, or competitive search environments.
Key Skills
Organic Growth
- Search Strategy
- Content Optimization
- Technical SEO
- Data Analytics
- Keyword Research
- Conversion Optimization
- Site Performance
- Search Visibility
