SEO & AI Search Specialist

Company Description Essence Innovation develops an AI-powered health app designed to place individuals at the center of their healthcare journey. The platform enables users to manage their medical records, access real-time health insights, and connect with global healthcare services from a single, secure interface. By keeping complete medical histories accessible and protected, the app supports informed health decisions and continuous care. The company's mission is to empower people to own their medical data and gain greater control over their well-being and healthcare experiences.

Experience: 3–5+ Years

Domain: SEO / AI Search / Health-Tech / SaaS / Digital Healthcare

About the Role

We are looking for an SEO & AI Search Specialist who understands both traditional search optimization and the rapidly evolving world of AI-powered search and answer engines.

The candidate will be responsible for increasing Essence Health's organic visibility across India and North American markets while building strong topical and entity authority in healthcare.

Key Responsibilities

• Develop and execute SEO strategies for India and North American markets.
• Conduct technical, on-page, off-page, and international SEO.
• Develop keyword and search-intent strategies.
• Perform comprehensive SEO audits.
• Optimize website architecture, metadata, internal linking, content structure, and technical performance.
• Develop topical authority around healthcare, digital health, AI, wellness, fitness, medical tourism, and related topics.
• Optimize content for Google Search and AI-powered search experiences.
• Develop strategies for AI Overviews, answer engines, and generative search.
• Improve entity visibility and knowledge representation.
• Monitor Google Search Console, GA4, rankings, traffic, and organic conversions.
• Develop link-building and authority-development strategies.
• Work with content, product, and technology teams on SEO implementation.
• Support CRO and landing-page optimization.
• Use AI tools for research, content analysis, competitive intelligence, and SEO workflows.
• Track changes in search algorithms and AI search behavior.

Required Skills

• Technical SEO
• On-page and off-page SEO
• Keyword research and search-intent analysis
• Google Search Console
• GA4
• SEO audits
• Content SEO
• Link building
• International SEO
• CRO
• AEO / Answer Engine Optimization
• AI Search / AI Overviews
• Entity and topical authority
• AI-assisted research
• Website optimization
• Content writing

Preferred

Experience in healthcare, health-tech, SaaS, consumer technology, or other high-trust industries.