SEO & AI Search Marketing Specialist1
Key Responsibilities
- Own and execute SEO initiatives across the website, blogs, landing pages,
resources, and campaign pages.
- Conduct keyword research, competitor analysis, and search opportunity mapping for
Kanverse.ai's priority solution areas.
- Improve organic visibility across traditional search, answer engines, and AI-led
discovery platforms.
- Support AEO and GEO initiatives to improve discoverability across AI tools -
Overviews, Featured Snippets, And Generative Search Experiences.
- Optimize website content for search intent, buyer relevance, and lead generation.
- Work with the web developer to improve technical SEO, website health, page
performance, indexing, schema, and internal linking.
- Create SEO recommendations and content briefs for blogs, landing pages, solution
pages, and campaign assets.
- Track and report performance across keyword rankings, organic traffic, conversions,
demo requests, and website performance.
- Identify new content, website, and campaign opportunities based on search data and
buyer intent.
Required Skills & Experience
- 5–8 years of hands-on SEO experience.
- Prior experience in B2B SaaS, enterprise software, AI, automation, fintech, ERP,
or technology marketing preferred.
○ SEO
○ AEO
○ GEO
○ Technical SEO
○ On-page SEO
○ Content SEO
○ Search intent
○ Schema markup
○ Internal linking
- Proven ability to improve organic traffic, keyword rankings, search visibility, and
inbound lead generation.
- Experience with tools such as Google Search Console, Google Analytics, Semrush,
Ahrefs, Screaming Frog, HubSpot, WordPress, Webflow, or similar CMS platforms.
- Ability to translate search insights into clear content, website, and optimization
recommendations.
- Strong communication skills for SEO briefs, reports, and performance updates.
Good to Have
- Experience working with an AI-driven SaaS product or platform.
- Exposure to finance automation, AP automation, document processing, ERP
ecosystems, or enterprise automation.
- Experience supporting website redesigns, migrations, or content optimization
projects.
- Basic understanding of conversion optimization and landing page performance.
