SEO & AEO Executive

Job Description – SEO & AEO Executive

Position: SEO & AEO Executive

Department: Marketing

Location: Mumbai

Work Mode: Full-Time | On-site

Experience Required: Minimum 2 years

Compensation: As per experience, skill set and industry standards

Key Responsibilities

· Conduct keyword research and search-intent analysis for website pages and content.

· Implement on-page SEO, including title tags, meta descriptions, headings, internal links and image optimisation.

· Conduct routine technical SEO checks and coordinate fixes for indexing, crawlability, broken links, mobile usability and site speed.

· Help optimise content for featured snippets, AI Overviews and answer engines using clear, helpful, well-structured content.

· Implement or coordinate relevant schema/structured data with guidance from the development team where needed.

· Monitor organic rankings, traffic, impressions, clicks and conversions using Google Search Console and GA4.

· Prepare periodic SEO reports with key observations, opportunities and practical action items.

· Conduct competitor and content-gap analysis to identify organic-growth opportunities.

· Collaborate with content, digital marketing and development teams to implement SEO recommendations.

Educational Qualification

· Graduate degree in any discipline; Marketing, Communications, IT or Computer Applications is preferred.

Required Skills

· At least 2 years of hands-on SEO experience.

· Working knowledge of Google Search Console and GA4; familiarity with tools such as Ahrefs, Semrush or Screaming Frog is an advantage.

· Practical understanding of on-page SEO and basic technical SEO; off-page SEO/link-building awareness is useful.

· Basic familiarity with HTML/CSS and CMS platforms such as WordPress is an advantage, not a requirement to be a developer.

· Awareness of AI search, AI Overviews and Answer Engine Optimisation (AEO), with willingness to learn as practices evolve.

· Ability to interpret data, prepare reports and communicate recommendations clearly.

Preferred Certification / Additional Advantage

· Preferred, not mandatory: Google Analytics certification via Skillshop and/or a relevant SEO course from Semrush Academy.