Job Description
About the Role:
Website Management & Optimization:
- Own day-to-day management of the corporate website, ensuring timely content updates, accuracy, and brand alignment.
- Hands-on management of WordPress, with additional experience using Adobe Experience Manager (AEM) or similar enterprise CMS platforms.
- Coordinate cross-functional inputs for new page creation, campaign microsites, and messaging updates.
SEO Strategy & Technical Health:
- Conduct ongoing site health and SEO audits using tools like SEMRush, Screaming Frog, and Google Search Console.
- Implement on-page optimizations (metadata, internal linking, structured data) to improve discoverability and rankings.
- Ensure the site architecture supports fast load times, mobile optimization, and security best practices.
Analytics, Tagging & Reporting:
- Configure and analyze performance in Google Analytics 4 (GA4) and Google Tag Manager (GTM) to track user behavior and key conversion paths.
- Build and deliver weekly reports covering site traffic, engagement, SEO performance, form submissions, and technical issues.
- Partner with demand generation to align reporting to campaign KPIs and lead flows.
Marketo & Conversion Integration:
- Maintain Marketo forms and landing pages across the site, ensuring optimal conversion tracking and data hygiene.
- Collaborate with marketing operations and sales to ensure leads flow correctly through systems.
Design & UX Collaboration:
- Work closely with designers to evolve the website UX and visual design.
- Translate wireframes and design concepts into fully implemented web experiences.
- Ensure consistency across global web properties and responsive behavior on all devices.
Cybersecurity & Compliance Readiness:
- Maintain a secure, policy-compliant site experience.
- Implement cookie banners, data privacy controls, and tracking mechanisms in compliance with GDPR, CCPA, and other relevant frameworks.
- Understand cybersecurity personas (e.g., CISOs, security architects) and tailor content experience accordingly in partnership with product and content marketing.
About You:
Qualifications:
- 10+ years of experience in web management, digital marketing, or related roles.
- Proficiency with WordPress, AEM, or other major CMS platforms, Experienced with advanced Custom Field & Github.
- Hands-on experience with Marketo, including form embedding and lead tracking.
- Expert-level understanding of SEO principles and tools SEMRush, Screaming Frog, Ahrefs, etc.
- Deep familiarity with GA4, Google Tag Manager, and building custom dashboards.
- Experience optimizing for website performance, mobile responsiveness, and accessibility (WCAG).
- Deep Knowledge of HTML, CSS, and JavaScript.
- Experience working in the cybersecurity or enterprise tech industry is strongly preferred.
- Strong cross-functional collaboration and project management skills.
