Senior Web Analyst

At EXL, our collaboration is built on ongoing listening and learning to adapt our methodologies. We're your business evolution partner—tailoring solutions that make the most of data to make better business decisions and drive more intelligence into your increasingly digital operations.

Role Overview:

We are seeking a highly skilled analytics professional who can independently design and execute end-to-end analytical solutions. This is a high-impact, high-visibility role requiring strong expertise in advanced analytics, data science methodologies, and stakeholder management

Key Responsibilities

• Analyze website and digital product performance using web analytics tools and data sources.
• Measure, evaluate, and provide insights on A/B testing outcomes with actionable recommendations.
• Deliver insights and data-driven recommendations to stakeholders across different seniority levels.
• Validate data quality and collaborate with the AdTech team to ensure accurate tracking and reporting, particularly in GA4 and Contentsquare.
• Support trade content preparation and performance reporting.

Required Skills & Experience

• Strong expertise in SQL for data extraction, analysis, and reporting.
• Hands on experience in Python is preferred
• Hands-on experience in Web Analytics or Digital Product Analytics.
• Experience designing, measuring, and evaluating A/B Tests.
• Strong understanding of analytics implementation, data integration, and data validation processes.
• Excellent analytical, problem-solving, and stakeholder communication skills.
• Hands-on experience with Google Analytics 4 (GA4).

Preferred Skills

• Experience with Contentsquare.
• Experience with Optimizely or other A/B testing platforms.