Senior Visual Merchandiser

Responsibilities:

Store Display Design & Implementation

Plan, design, and execute visually appealing product displays and layouts in alignment with the brand image and merchandising guidelines.

Refresh displays regularly to reflect seasonal themes, new arrivals, and promotional events.

Lead store setup activities as per the company SOPs and strategic direction.

Liaise with the marketing team to conceptualize and implement new in-store displays and advertisements aligned with brand campaigns.

Customer Experience Enhancement

Create displays that offer a seamless and inspiring shopping experience.

Highlight product features, craftsmanship, and value through engaging presentation.

Ensure displays reflect current and forecasted market trends as per company strategy.

Gather and incorporate customer feedback to enhance the visual merchandising

experience.

Collaboration & Coordination

Coordinate with store managers and sales teams to implement visual merchandising strategies and uphold brand standards.

Partner closely with the marketing team to synchronize in-store visuals with campaign timelines, media launches, and promotions.

Liaise with internal stakeholders to ensure alignment of visual plans with broader business goals.

Trend & Competitor Analysis

Stay updated with industry trends, competitor activities, and evolving customer preferences.

Recommend innovative and trend-forward visual merchandising ideas to keep the brand competitive.

Store Layout & Space Optimization

Strategically utilize store space to enhance product visibility and increase sales opportunities.

Ensure store layouts support smooth navigation and an intuitive shopping experience.

Visual Merchandising Standards

Oversee store conditions and display quality to maintain a clean, attractive, and consistent brand presence across all retail locations (PAN India).

Ensure compliance with corporate visual merchandising guidelines, display principles, and hygiene standards.

Training & Guidance

Train and guide in-store staff on visual merchandising best practices and upkeep of displays.

Promote understanding of the correlation between effective visual merchandising and sales performance.

Performance Monitoring

Track and analyse the impact of visual merchandising efforts on footfall and sales metrics.

Prepare and present regular reports with insights, performance metrics, and areas of improvement.

Liaison & Communication

Engage with customers and frontline staff to gather feedback on visual presentation and shopping experience.

Communicate regularly with internal stakeholders, including merchandising, sales, and product teams, to align on strategies.

Liaise with marketing and creative teams for coordination on new product launches, media campaigns, and store advertising.

Travel to retail stores pre- and post-launch and during media campaigns to oversee implementation and ensure standards are met.