Senior Visual Merchandiser

Responsibilities:

Store Display Design & Implementation

• Plan, design, and execute visually appealing product displays and layouts in alignment with the brand image and merchandising guidelines.

• Refresh displays regularly to reflect seasonal themes, new arrivals, and promotional events.

• Lead store setup activities as per the company SOPs and strategic direction.

• Liaise with the marketing team to conceptualize and implement new in-store displays and advertisements aligned with brand campaigns.

Customer Experience Enhancement

• Create displays that offer a seamless and inspiring shopping experience.

• Highlight product features, craftsmanship, and value through engaging presentation.

• Ensure displays reflect current and forecasted market trends as per company strategy.

• Gather and incorporate customer feedback to enhance the visual merchandising

experience.

Collaboration & Coordination

• Coordinate with store managers and sales teams to implement visual merchandising strategies and uphold brand standards.

• Partner closely with the marketing team to synchronize in-store visuals with campaign timelines, media launches, and promotions.

• Liaise with internal stakeholders to ensure alignment of visual plans with broader business goals.

Trend & Competitor Analysis

• Stay updated with industry trends, competitor activities, and evolving customer preferences.

• Recommend innovative and trend-forward visual merchandising ideas to keep the brand competitive.

Store Layout & Space Optimization

• Strategically utilize store space to enhance product visibility and increase sales opportunities.

• Ensure store layouts support smooth navigation and an intuitive shopping experience.

Visual Merchandising Standards

• Oversee store conditions and display quality to maintain a clean, attractive, and consistent brand presence across all retail locations (PAN India).

• Ensure compliance with corporate visual merchandising guidelines, display principles, and hygiene standards.

Training & Guidance

• Train and guide in-store staff on visual merchandising best practices and upkeep of displays.

• Promote understanding of the correlation between effective visual merchandising and sales performance.

Performance Monitoring

• Track and analyse the impact of visual merchandising efforts on footfall and sales metrics.

• Prepare and present regular reports with insights, performance metrics, and areas of improvement.

Liaison & Communication

• Engage with customers and frontline staff to gather feedback on visual presentation and shopping experience.

• Communicate regularly with internal stakeholders, including merchandising, sales, and product teams, to align on strategies.

• Liaise with marketing and creative teams for coordination on new product launches, media campaigns, and store advertising.

• Travel to retail stores pre- and post-launch and during media campaigns to oversee implementation and ensure standards are met.