Senior Visual Merchandiser

Looking for a Dynamic Visual Merchandiser for an e-commerce brand in Mumbai.

Job Responsibilities

Campaign Planning & Execution

• Conceptualize and implement visual merchandising campaigns aligned with brand goals and product strategy.

• Develop visual plans, mood boards, planograms, and display mock-ups for seasonal and promotional rollouts.

• Collaborate with marketing, retail, and buying teams to ensure cohesive brand storytelling across all customer touchpoints.

Graphic Design & Visual Development

• Create high-quality mock-ups, renders, and layouts for store displays, windows, and campaign setups.

• Use design software (such as Adobe Photoshop, Illustrator, InDesign, or SketchUp) to bring visual ideas to life.

• Design visual guidelines and communication decks for internal teams and external partners.

Training & Team Enablement

• Train store teams on visual merchandising standards, display techniques, and campaign implementation.

• Provide clear, concise visual guidelines and conduct store walkthroughs and VM audits.

• Act as a hands-on mentor during new campaign rollouts or store launches.

Accountability & Ownership

• Own the end-to-end VM execution — from concept to in-store delivery and post-campaign evaluation.

• Monitor campaign effectiveness, customer response, and sales impact to continuously refine VM strategies.

• Ensure consistency and high visual standards across all store formats.

Cross-functional Collaboration

• Partner with retail operations, design, marketing, and inventory teams to streamline planning and execution.

• Provide input on store layout, signage, and fixture placement to enhance customer navigation and engagement.

Job Qualifications

• 2–7 years of experience in visual merchandising, preferably in retail, fashion, or lifestyle brands.

• Strong sense of design, colour theory, composition, and spatial planning.

• Proficiency in graphic design software (Adobe Suite, Canva, SketchUp, etc.).

• Excellent visual communication and storytelling skills.

• Strong organisational and project management abilities.

• Confidence in training teams and providing constructive feedback.

• Comfortable working independently and taking full ownership of outcomes.