Senior Visual Designer

About Group Bayport

Group Bayport, headquartered in Atlanta (USA), is a rapidly growing global e-Commerce B2B2C, B2B and B2C organization that has re-defined the business of delivering high-quality custom products through a unique blend of cutting-edge digital technologies, robust manufacturing capabilities and global supply chain. An industry leader in print technology, Group Bayport operates in the United States, Canada, Australia, New Zealand, UK, and India through its family of brands – BannerBuzz, Covers & All, Vivyx Printing, Circle One, Giant Media, Neon Earth, Optamark and Northcape.

While our advanced technology and customer focus are certainly our salient attributes, our true strength comes from our team of 1500+ people. Having scaled to USD 150mn in 11 years, we believe we are at the cusp of exponential and disruptive growth ahead.

For more about Group Bayport, please visit www.groupbayport.com

Who We Are Looking For

We're hiring a Sr. Visual Designer - a craft specialist whose work shapes how customers experience every product surface they touch across Group Bayport's 12+ DTC and B2B brands. Typography, composition, motion and micro-interactions, systems-level visual thinking, and the taste to tell good design from great - applied where portfolio impact is highest.

This is a senior IC role. Each quarter, you go where the work has the highest business impact, and you raise the bar there. You report directly to the Director of Product Design & Experience.

What You'll Actually Do

Your core job is lifting the visual bar on the product surfaces you touch — and leaving the system around them sharper than you found it.

• Own the craft of the surfaces on your plate. Typography, composition, color, spacing, motion, micro-interactions. The details that separate a functional screen from a great one. You'll work at production depth — files that go to engineering, not decks that argue for direction.
• Contribute significantly to design systems across brands. Not as the owner or architect — as the specialist whose rigor makes tokens, components, patterns, and guidelines hold up. You'll propose, refine, build, and audit alongside product designers. The governance bar is held by others; the bar on execution is held by you.
• Go where leverage is highest each quarter. Your work is prioritized against the PDX roadmap. Some quarters you'll go deep on one brand's checkout. Others you'll work across three brands on a shared pattern. You don't sit inside one brand — you go where the visual debt is costing the most.
• Partner with product designers, not substitute for them. PDs own end-to-end product outcomes. You bring the layer they can't always get to themselves — the typography system, the motion treatment, the composition that didn't get a second pass. Product designers should be getting sharper by working next to you: through the files, through critique, through proximity.
• Build motion and micro-interactions that earn their place. Not decoration. Considered easing, timing, and choreography — reinforcing hierarchy, guiding attention, signaling state. You can show the difference in your work, not just describe it.
• Ship at production depth. You think in components, variants, and states. You know why a component has six variants and whether the seventh earns its place. You leave files structured so the next person — designer or engineer — can pick them up without interpretation work.
  

WHY WE'RE HIRING THIS ROLE

Twelve-plus brands means twelve-plus product experiences where design decisions compound — when they're made deliberately. This role exists to make them deliberately, quarter by quarter, at the portfolio's highest-leverage points.

WHERE YOU FIT

You report directly to the Director of Product Design & Experience. PDX is a single product design organization serving Group Bayport's 12+ brands. You are the craft anchor across the portfolio.

Primary partners: the product designers you'll work alongside on each prioritized surface. Your relationships with them are how leverage happens.

Secondary stakeholders: product managers, engineering partners, and PDX leadership. Your files hand off to engineering; your work informs design direction conversations with leadership.

Operating model: quarterly roadmap prioritization. You are not embedded on a single brand. You do not rotate on a fixed schedule. Each quarter, PDX leadership identifies the surfaces where your work will move the needle most, and that's where you go.

We're hiring for the highest level of visual craftsmanship — to raise the bar across the portfolio through the work itself, not to manage a team.

CRAFT OVER CATEGORY

We are hiring for craft, not for category familiarity. If your strongest work is in SaaS, product tools, fintech, agencies, or any other product-adjacent environment, show us your portfolio. DTC and e-commerce experience is welcome but not the bar — what we need is craft at production depth, plus the taste and judgment to apply it to product surfaces you haven't designed before. Category fluency is learnable. What we're hiring for is not.

Requirements

WHAT WE'RE LOOKING FOR

• Typography and composition mastery, visible at the product surface level. Your portfolio shows type systems that hold up across densities and breakpoints. Hierarchy that reads without a designer explaining it. Composition choices that are decisions, not defaults inherited from a template.
• Taste, and a high bar for beauty. Rigor and beauty aren't separate axes — in senior work, they produce each other. Your portfolio shows compositions that feel resolved, restraint where restraint serves the work, and design decisions that feel inevitable once you see them.
• Systems-level visual thinking. You reason about tokens, components, and patterns — not just screens. You can walk through a component and explain why it has the variants it has. You understand how design decisions compound across a product and across a portfolio.
• Motion and micro-interactions at production depth. Your work shows easing that feels intentional, timing that matches the gesture, and choreography that reinforces state and attention. Motion that earns its place in the experience, not decoration bolted on.
• Production-level tool fluency. Figma for product surfaces, plus Adobe Creative Suite and motion tools when the work calls for them. Component architecture, variants, tokens, layout systems, prototyping, handoff specs. You build, not just sketch. Your files are ones engineers can ship from and designers can pull from.
• Clear design communication. You can walk through your work and explain the decisions. You give and take critique without defensiveness. You can present to non-designers without losing the nuance.
  

Strong Preferences (Not Required)

• Experience designing for product surfaces where the visual layer is load-bearing — configurators, customization tools, complex commerce flows, data-dense product UIs.
• Significant contribution to a design system in a cross-product or cross-brand context — tokens, components, patterns, or motion libraries that served more than one team.
• Familiarity with Kaizen or similar continuous-improvement operating philosophies.
  

What This Role Isn't

To save your time if this isn't the right fit:

• This is not a brand or marketing design role. If your strongest work is campaigns, landing pages, and social assets, the work we're hiring for is a different discipline from the one you've built. We're not the right fit.
• This is not a generalist role. If your portfolio is broad across research, strategy, brand, and product with no single layer at senior depth, this role will stretch thin. We're hiring for depth in a single discipline at senior caliber.
• This is not a systems architecture role. You'll contribute significantly to design systems, but you won't own governance, roadmap, or strategy for them. If owning a system end-to-end is what you're looking for, this isn't that.
• This is not a role where seniority comes from tenure. We're evaluating craft evidence. If your years of experience outpace what your portfolio shows, the seniority framing won't hold up through the process.
• This is not a people management role. If managing designers is your primary motivation, this role won't satisfy that.
• This is not a remote role. The position is on-site in Gurgaon.
  

INTERVIEW PROCESS

Our process is designed to evaluate real craft, not polish. Expect a structured portfolio deep-dive, conversations with PDX leadership and product designers you'd partner with, and an on-site design exercise held at our Gurgaon office. The exercise is deliberately on-site — we want to see how you reason about composition, systems, and tradeoffs in real time, not how you present finished work.

How To Apply

Please include a link to your portfolio in your resume. Your portfolio is the primary artifact we'll evaluate — case studies and shipped product surfaces matter more than resumes at this stage. We'd like at least one case study to directly answer each of these questions:

How did your work change the quality of the product — not just the aesthetics of a screen

Point to a specific decision in your work where taste was the deciding factor — where rigor or process alone wouldn't have gotten you there. Explain why you chose what you chose.

These aren't decorative prompts. They're the filters we'll use to evaluate your work.