Role & Responsibilities
We are growing the visual design and illustration craft at CodeCraft. This role owns brand identity work, marketing and brand collaterals, and custom illustration across client engagements and our own studio output. If you draw, set type, and obsess over the small decisions inside a brand system: read on.
What You Will Do-
- Design brand identities end-to-end: logo work, identity systems, brand guidelines, type and colour systems, application across touchpoints.
- Produce brand and marketing collaterals: pitch decks, brochures, reports, posters, signage, packaging, event assets, social, microsite visuals.
- Develop a custom illustration practice for client work: brand storytelling, editorial illustration, infographics, iconography, marketing scenes.
- Contribute to CodeCraft's own output: case studies, portfolio, social, internal brand work.
- Partner with UX/UI designers and motion on projects where the visual layer needs to extend into product or animation.
- Use AI as a tool for reference and exploration, never as a shortcut to ship.
Ideal Candidate
- Strong Senior Visual Designer + Illustrator Profile
- Mandatory (Experience) — Must have 4+ years of experience in visual design and illustration — with a demonstrable track record spanning brand identity, marketing collaterals, and custom illustration across client or studio contexts
- Mandatory (Drawing & Illustration Fundamentals) — Must have strong drawing fundamentals with a developed illustration practice — working in vector, raster, mixed media, or hand media — covering brand storytelling illustration, editorial illustration, iconography, infographics, and marketing scenes.
- Mandatory (Brand Identity) — Must have hands-on experience designing brand identities end-to-end — logo design, identity systems, brand guidelines, type systems, colour systems, and application across multiple touchpoints.
- Mandatory (Typographic Literacy) — Must demonstrate high typographic literacy — the ability to name typefaces, reason about line-height and spacing decisions, pair type with intentionality, and build visual hierarchy through type before reaching for colour or decorative treatment.
- Mandatory (Collateral Range) — Must have produced a broad range of brand and marketing collaterals — pitch decks, brochures, reports, posters, social assets, event assets, packaging, signage, and microsite visuals.
- Mandatory (AI) — Must have a considered position on AI in creative work — using it only for reference and exploration, never to generate or substitute for original craft output.
- Mandatory (Tool Fluency) — Must be fluent in Adobe Illustrator, Photoshop, and Figma as core tools — additional craft tools such as Procreate, paper, or hand media are welcome.
- Mandatory (Portfolio) — Must have a portfolio that shows a visible, personal point of view across brand identity and illustration — work must be distinguishable as the candidate's own voice and not an aggregation of trend-following or Behance-style imitation; the portfolio must cover both identity and illustration, not one alone.
- Preferred (UI Design) — Shipped product UI experience is a meaningful plus — candidates who have crossed from brand visual into product UI should flag this explicitly.
- Preferred (Cross-functional Collaboration) — Experience partnering with UX/UI designers and motion designers on projects where the visual layer extends into product or animation is advantageous.
Perks, Benefits and Work Culture
You will love working with CodeCraft
- Our projects are fast paced. Everyone is expected to take ownership of the work assigned and are accountable for the same.
- We love to work with people who are proactive, Solution providers and are contributing positively.
- The office has an open culture.
- We encourage leadership development.
- We have worked with the #1 Sports stadium in the world and developed solutions used by NFL, NBA, and Soccer teams.
- We are currently working with clients on the Forbes list USA. One of them is the youngest RE billionaire in the USA.
- Our clients include few fortune companies.
- We have developed solutions featured by Apple and Microsoft.
- We won all the entries sent to design awards including few Indian and International design awards.
- We are working with one of the 50 largest employers of NYC in the health care domain.
- We are working with both emerging and very successful start-ups globally.
Skills: decks,output,craft,brand identity,brochures,application,illustration
