Senior UX Designer / Human-Centered Design Researcher

Job Description

Responsibilities

• Conduct ethnographic research to understand user behaviour, needs and pain points.
• Identify underlying problems through observation, interviews and user research.
• Translate research insights into practical, user-friendly design solutions.
• Create wireframes, prototypes and testable concepts.
• Simplify complex workflows into intuitive user experiences.
• Conduct usability testing and validate ideas with real users.
• Use research findings and measurable outcomes to improve designs.
• Challenge conventional approaches and develop innovative solutions.
• Collaborate with product, business and technology teams.