Senior Specialist- Growth Marketing

Experience: 3 to 5 years

Background preferred: B2B SaaS, B2B services, consulting, or B2B agency setup

Location: Gurugram

Employment type: Full-time

About The Role

We are looking for a Growth Marketing Senior Specialist who can operate at the intersection of campaign execution, HubSpot, demand generation, data analysis, and structured storytelling.

This is a hands-on role for someone who can turn GTM priorities into campaigns, execute them across channels, track performance, and help the leadership team understand what is working, what is not, and where to double down.

You will own MQL generation and work closely with marketing, sales, RevOps, content, and design teams to improve lead quality, campaign performance, funnel conversion, and marketing contribution to pipeline.

This role is ideal for someone who wants to grow into a strategic marketing leader, but is still comfortable getting into the details of campaigns, HubSpot workflows, reports, lists, landing pages, emails, and dashboards.

Key Responsibilities1. Growth and Demand Generation

• Execute and optimize B2B growth campaigns across content, email, paid, events, partnerships, webinars, and outbound-support motions.
• Own MQL generation targets and support pipeline creation in collaboration with sales and RevOps.
• Translate GTM strategy into well-scoped campaigns with clear audience, offer, messaging, channel plan, and success metrics.
• Test different campaign messages, formats, offers, audiences, and channels to improve lead quality and conversion rates.
• Build campaign plans that connect content, landing pages, email journeys, social distribution, paid campaigns, and sales follow-up.
• Track campaign performance and recommend where to continue, pause, improve, or double down.
  
  

2. HubSpot Campaign Execution

• Build and manage campaign assets inside HubSpot, including lists, forms, landing pages, emails, workflows, CTAs, and campaign tracking.
• Create and maintain segmented lists based on lifecycle stage, persona, industry, engagement, source, and campaign behavior.
• Set up nurturing workflows, lead handoff workflows, internal notifications, and basic automation journeys.
• Work with RevOps to ensure lifecycle stages, lead statuses, MQL criteria, attribution, and source tracking are clean.
• Monitor HubSpot campaign performance and identify gaps in conversion, engagement, routing, or follow-up.
• Ensure campaigns are properly tagged, tracked, and reported inside HubSpot.
  
  

3. Reporting, Insights, and Data

• Build and maintain marketing reports and dashboards across campaigns, channels, lifecycle stages, and funnel performance.
• Analyze campaign, funnel, lead source, email, landing page, and lifecycle data to generate actionable insights.
• Identify trends, gaps, and opportunities across the visitor to lead to MQL to SQL journey.
• Track MQL quality, MQL to SQL conversion, sales feedback, campaign ROI, and marketing contribution to pipeline.
• Turn raw performance data into clear recommendations for leadership and GTM teams.
• Create weekly, monthly, and campaign-level performance summaries.
  
  

4. Decks and Presentations

• Create structured decks for internal reviews, campaign retrospectives, GTM planning, and leadership updates.
• Convert campaign performance and funnel data into clear, decision-ready narratives.
• Help leadership understand what happened, why it happened, and what should be done next.
• Build presentation-ready material for marketing reviews, sales alignment meetings, and strategic planning discussions.
• Support sales and leadership with campaign insights, audience insights, and performance snapshots.
  
  

5. Sales and RevOps Alignment

• Work closely with RevOps to ensure clean data, reliable attribution, and accurate reporting.
• Partner with sales to align on MQL definitions, lead quality, follow-up timelines, and feedback loops.
• Review lead quality with sales and identify why certain campaigns are converting better than others.
• Ensure campaign-generated leads are routed correctly and followed up on in time.
• Help improve the MQL to SQL journey by identifying friction points in handoff, qualification, and nurturing.
• Support sales with campaign context, messaging notes, lead source insights, and follow-up recommendations.
  
  

6. Collaboration and Execution

• Coordinate with content and design teams to ensure campaign assets are created and launched on time.
• Work with SEO, paid, events, partnerships, and sales teams to bring campaigns live across channels.
• Maintain campaign calendars, execution trackers, and reporting sheets.
• Ensure every campaign has clear ownership, timelines, assets, distribution plans, and performance metrics.
• Bring structure to campaign execution without slowing the team down.
  
  

What We Are Looking For

• 3 to 5 years of experience in B2B growth marketing, demand generation, marketing operations, or campaign marketing.
• Strong hands-on experience with HubSpot CRM and Marketing Hub.
• Good understanding of B2B funnel mechanics, lifecycle stages, MQLs, SQLs, lead scoring, attribution, and campaign reporting.
• Experience executing campaigns across email, content, paid, webinars, events, partnerships, or sales-led motions.
• Ability to build HubSpot lists, workflows, forms, landing pages, emails, campaigns, and reports.
• Comfortable working with dashboards, performance data, funnel reports, and campaign metrics.
• Ability to turn data into clear insights, recommendations, and leadership-ready presentations.
• Strong written and verbal communication skills.
• Structured, detail-oriented, and comfortable managing multiple moving parts.
• Ability to work with marketing, sales, RevOps, content, and design teams.
• Ownership mindset with the ability to execute without constant follow-up.
  
  

Good to Have

• Experience in B2B SaaS, martech, CRM, RevOps, consulting, or B2B agency environments.
• Experience working with HubSpot Sales Hub, Marketing Hub, Campaigns, Lists, Workflows, Reports, and Dashboards.
• Familiarity with tools like Google Analytics, Search Console, Looker Studio, Semrush, Apollo, Clay, LinkedIn Campaign Manager, or similar tools.
• Experience with lifecycle automation, lead scoring, attribution, and campaign reporting.
• Experience creating campaign review decks or leadership dashboards.
• Exposure to ABM, partner marketing, event marketing, or outbound-supported campaigns.
  
  

What Success Looks Like

• MQL generation is consistent and aligned with business goals.
• HubSpot campaigns are properly built, tracked, and reported.
• Marketing reports are accurate, useful, and easy for leadership to understand.
• Campaigns have clear goals, audience, offers, timelines, and follow-up plans.
• Sales has better visibility into campaign-generated leads and lead quality.
• The team knows which campaigns are working, which are not, and what needs to change.
• The role improves both campaign execution and marketing decision-making.
  
  

What This Role Is Not

• This is not a pure performance marketing role.
• This is not a content-only role.
• This is not a passive reporting role.
• This is not a coordination-only role.
• This is not a role for someone who only delegates execution.
  
  

This role is for someone who wants to own outcomes, not just activities.