Senior Software Engineer

• Plan and implement methods to measure experiences, including Tag Management Solutions like GTM (primarily), Adobe Launch, Dynamic Tag Manager, Tealium, Ensighten, Google Tag Manager
• Understand and use multitude of tag managers and writing JavaScript code to realize client driven business requirements
• Site optimization with an ability to solution design and implement the analytics strategy and technology needed to gain and stitch together insights into both online and physical location activity
• Marketing Performance analysis i.e. data aggregation (leveraging marketing click-stream API s, data cleaning transformation), analysis segmentation, targeting integration
• A/B testing, MVT/Optimization framework(s) using tools like Adobe Target
• Developing the strategy of enterprise level solutions as well as architecting extensible and maintainable solutions utilizing the Adobe and Google analytics platforms
• Excellent understanding of digital analytics specially Clickstream Data
• Create data visualization dashboards specially on Workspace, Data Studio, MS Excel and Adobe Report builder
• Agile method understanding

Must Have

• Knowledge on TMS Platforms - Google Analytics, Adobe Analytics/Omniture SiteCatalyst, Matomo/Piwik
• Tag Managers - Adobe Launch/DTM, Tealium IQ, Google Tag Manager, Piwik Pro, Signal/Bright Tag
• Programming Languages - JavaScript, jQuery

Good to have

• Optimization Platform - Adobe Target, Google Optimize, Optimizely1+ years in a client facing role for solutioning and / or evangelizing technology approaches.
• Markup Languages - HTML, CSS