About The Opportunity
Opportunity within the B2B SaaS and IT product sector focused on cloud communications, developer tools, and enterprise software. We're hiring a senior-level social media strategist to lead organic and paid social programs that drive product awareness, pipeline, and user engagement for enterprise and SMB audiences.
Role Title
Senior Social Media Manager SaaS & Technology
Location & Work Model
India On-site
Role & Responsibilities
- Design and execute an integrated social strategy (organic + paid) for B2B SaaS products across LinkedIn, X, Meta, and developer channels to drive awareness, demand, and product-qualified leads.
- Own content strategy and calendar: plan thought leadership, product launches, case studies, and demand-gen campaigns that align with GTM priorities.
- Build and optimize paid social campaigns: audience segmentation, creative testing, bid strategy, and conversion tracking to improve CAC and lead quality.
- Surface insights through social analytics and listening: report on engagement, funnel impact, share-of-voice, and competitive signals to inform product and marketing decisions.
- Coordinate with product marketing, demand-gen, design, and sales to create campaign assets, tailor messaging for verticals, and support ABM plays.
- Establish social best practices and playbooks (content briefs, posting cadence, paid/organic integration) and mentor junior creators/agencies.
Skills & Qualifications
Must-Have
- Proven experience managing social programs for B2B SaaS or technology products with measurable business outcomes.
- Demonstrable track record running LinkedIn organic and paid initiatives that generated pipeline.
- Strong data orientation: experience using GA4, UTM frameworks, and social analytics to optimize campaigns.
- Hands-on proficiency with social publishing and management tools (scheduling, reporting, and workflow).
- Portfolio of content and campaign examples (posts, ads, thought-leadership, and launch collateral).
- Excellent copywriting for B2B audiences and experience adapting messaging across formats and funnels.
Preferred
- Experience in product-led growth (PLG) motions or developer-focused communities.
- Certifications in LinkedIn Marketing Labs, Meta Blueprint, or Google Analytics.
- Experience working with creative tools and asset production workflows (Figma/Adobe).
Benefits & Culture Highlights
- Collaborative, product-led marketing team focused on measurable impact and rapid experimentation.
- Opportunities to lead cross-functional campaigns and influence product positioning in enterprise markets.
- On-site role with direct access to product, sales, and leadership for fast decision cycles.
This role is ideal for a data-driven social leader who thrives in B2B SaaS environments and can translate product value into high-performing social campaigns. Apply with a concise portfolio that demonstrates strategy, creative examples, and measurable outcomes.
Skills: adobe creative cloud,b2b,linkedin ads,campaigns,analytics,strategy,saas,b2b saas,demand
