Key Responsibilities
- Strategy & planning: Develop and execute quarterly social media strategies to grow followers, engagement, and leads.
- Content calendar: Plan and maintain a consistent monthly content calendar (reels, carousels, stories, campaigns).
- Content creation Oversight: Coordinate shoots, guide creative team on visuals, captions, hashtags, and trending formats.
- Brand voice & positioning: Ensure messaging reflects Kala Shree's premium bridal and ethnic wear identity.
- Performance tracking: Monitor analytics, optimize campaigns for reach, engagement, and conversions.
- Influencer collaborations: Identify and manage influencer partnerships and bridal collaborations.
- Community management: Respond to DMs/comments promptly, nurture leads, and maintain strong relationships with followers.
- Paid ads management: Plan and manage ad budgets for Meta/Instagram ads focused on lead generation and store footfall.
- Campaign innovation: Launch new interactive campaigns (polls, giveaways, bridal showcases) to increase engagement.
- Competitor & trend research: Stay ahead of fashion/social trends and competitor activity.
- Collaboration with sales team: Align social campaigns with in-store events, promotions, and product launches.
- Reporting: Share detailed weekly and monthly performance reports with management.
About Company: We are involved in manufacturing, wholesaling, & retailing Indian ethnic women's wear, including bridal and non-bridal wear. We have been based at Karol Bagh since 1992. We design mostly pure silk fabrics procured from various parts of India, like Bangalore and Banaras & perform various value additions like dyeing, embroidery, & stitching. We specialize in bridal wear & have the vision to take it to the next level. We also have a sustainable fashion manufacturing & procurement vision.
