Senior Social Media Executive / Manager

E-solutions

Noida, India

6-8 Years

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Job Description

Job Title: Senior Social Media Executive / Manager

Location: Noida

Experience: 3 - 4 Years

Shift: UK Shift

Role Overview

We are looking for a strategic, performance-driven Social Media & Content Growth Manager who can go beyond content execution and build a scalable, AI-powered social media engine.

This role is focused on growth, discoverability, and business impact - combining creativity, analytics, platform expertise, and AI tools to drive brand visibility, engagement, and lead generation across global markets.

Key Responsibilities

1. Strategy & Growth Execution

Develop and execute a comprehensive social media strategy aligned with business and revenue goals
Own brand presence across platforms (LinkedIn, Instagram, Facebook, etc.)
Drive campaigns focused on engagement, demand generation, and pipeline contribution

2. Growth, Virality & Distribution

Drive organic growth through platform algorithms, content hooks, and trend analysis
Identify and leverage emerging formats, audience behavior, and content opportunities
Build scalable frameworks for content amplification and reach

3. Search & Discoverability

Integrate SEO, SEM, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) into social strategy
Optimize content for visibility across search engines, social platforms, and AI-driven discovery
Manage keywords, hashtags, metadata, and distribution layers

4. Content Systems & Collaboration

Build scalable content systems
Work closely with design, content, and marketing teams to produce high-performing creatives
Ensure consistency in brand voice, messaging, and storytelling across platforms
Repurpose content across formats (carousel, video, blogs, threads, etc.)

5. AI & Automation Integration (Core Requirement)

Leverage AI tools for content ideation, copywriting, optimization, and scaling output
Use tools like ChatGPT, Claude, Midjourney, Runway, or similar for content workflows
Apply strong prompting skills to generate high-quality, contextual content
Build AI-assisted workflows to improve efficiency and performance

6. Performance & Analytics

Track and analyze KPIs: engagement, reach, CTR, conversions, and growth
Use tools like Google Analytics, Search Console, and platform insights
Continuously optimize campaigns based on data and performance insights

7. Paid & Integrated Marketing

Collaborate on paid campaigns (SEM/PPC/social ads) to amplify reach
Align organic and paid strategies for maximum ROI and efficiency

8. Platform & Trend Leadership

Stay updated with platform algorithm changes, AI trends, and emerging technologies
Experiment with new formats (short-form video, AI-led content, interactive formats)

9. Thought Leadership & Branding

Build LinkedIn-first strategies for brand and executive positioning
Create insight-driven, high-impact content aligned with business narrative
Support personal branding initiatives for leadership visibility

Required Skills & Qualifications

6-7 years of experience in social media, content, or growth marketing
Bachelor$B!G(Js degree in Marketing, Communications, Business, or a related field (mandatory)
Strong academic background preferred

Core Expertise

Deep understanding of SEO, SEM, AEO, GEO
Strong knowledge of social media algorithms and growth strategies
Proven experience creating high-performing or viral content

AI & Tools Expertise (Mandatory)

Hands-on experience with AI tools such as ChatGPT, Claude, Midjourney, Runway, or similar
Strong prompting skills and understanding of AI-assisted workflows
Experience using AI for content creation, optimization, and scaling

Analytics & Tools