On-site Coimbatore
Full-Time
About Us:
Hana Software Solutions Pvt Ltd builds practical SaaS products that solve real problems.
We are the team behind:
- HanaPOS A florist-focused POS platform used across the USA & Canada
- SocialEZ An AI-powered social media management tool built to simplify content creation and publishing.
We are in growth mode. We are building brand visibility, driving traffic, and pushing sign-ups. We need someone who can execute consistently and move numbers not just talk strategy.
Role Overview:
This is a hands-on, execution-heavy role.
You will create content, publish campaigns, run emails, assist in paid ads, track performance, and help drive trial sign-ups.
If you enjoy planning without execution, this role is not for you.
If you enjoy building, testing, improving, and seeing growth, you'll fit right in.
What You'll Do:
Social Media:
- Write and publish posts across LinkedIn, Instagram, X, and YouTube
- Create carousels, long-form and short-form videos (with designer support)
- Maintain content calendar and consistency
- Optimize posts to increase engagement and website clicks
Content & Funnels:
- Build content that pushes users toward sign-ups
- Work closely with design and video teams
- Improve messaging based on audience response
Email Marketing:
- Set up onboarding and nurturing email campaigns
- Write high-converting email sequences
- Track open rates, CTR, and improve performance
Paid Ads (Support & Execution):
- Assist in launching Meta/LinkedIn/Google campaigns
- Coordinate ad creatives and copy
- Monitor cost per lead and cost per sign-up
- Suggest weekly improvements
What Success Looks Like:
- Consistent content output
- Growth in engagement and traffic
- Increase in trial sign-ups from organic and paid channels
- Improved email performance
- Clear weekly reporting on results
Who We're Looking For:
- 2+ years experience in Social Media / Digital Marketing
- Comfortable executing independently
- Understands that marketing connects to business outcomes
- Basic knowledge of paid ads and analytics
- Strong writing and communication skills
- Startup mindset proactive, fast, adaptable
