Job Title: Senior Social Media and Digital Marketing Specialist (Remote)
Location: Remote (India)
Employment Type: Full-Time / Permanent (Contractor or Payroll based on company structure)
Experience: 5+ Years Minimum
Monthly Salary (CTC): ₹35,000 – ₹40,000 per month
About The Role
We are seeking a seasoned, execution-focused digital marketing professional who lives and breathes the Indian social media ecosystem. You are not a beginner learning the ropes; you are a doer who has managed budgets on Meta Ads Manager, written copy in Hinglish, and navigated the nuances of pan-India audiences. This is a fully remote position, but we require someone based in India who understands local trends, festivals, and consumer sentiment intuitively.
Important Note on Compensation: This salary band (₹35k-₹40k/month) reflects a
fully remote, independent contributor role without team management responsibilities. This is ideal for a highly experienced professional from a Tier 2/Tier 3 city or someone seeking work-life balance over corporate agency pressure.
Key Responsibilities
- Advanced Social Media Strategy & Execution (The Reel First Approach)
- Content Calendar Management: Plan and execute monthly content calendars 4 weeks in advance, aligned with Indian festival calendars (Diwali, Eid, Pongal, etc.) and local news cycles.
- Platform Mastery:
- Instagram: Deep understanding of the Indian algorithm. Proficient in using trending Indian audio, managing Collab posts, and driving engagement via Stories interactive stickers (Polls/Sliders in Hinglish).
- YouTube: Creating Community Posts and optimizing Shorts for the Indian mobile-first audience (9:16 aspect ratio with hard-coded subtitles).
- LinkedIn: Crafting Founder's Voice content and professional posts with a local business context.
- Copywriting: Fluency in Hinglish (Hindi + English mix) is mandatory. Ability to switch between professional English for B2B and colloquial Hinglish for D2C audiences.
- Paid Media & Performance Marketing (Hands-On)
- Meta Ads Manager (Non-Negotiable): Must be able to set up Advantage+ Shopping Campaigns and Lead Gen campaigns independently. You will be responsible for a monthly ad budget of ₹1L - ₹3L.
- ROAS Focus: Analyze data not just for Likes but for CPA (Cost Per Acquisition) and CTR (Click Through Rate) specific to the Indian market (where data is cheaper but conversion requires more trust-building).
- Reporting: Weekly report preparation in Google Looker Studio to show exactly where the ad spend went.
- Organic Community & ORM (Online Reputation Management)
- Comment Moderation: Respond to comments within 2 hours during Indian business hours. Handle negative reviews on Google My Business with a calm, problem-solving tone.
- Influencer Outreach: Identify Nano & Micro-Influencers in India (1k - 50k followers) who offer high engagement at low cost. Negotiate barter deals or low-cost collaborations.
- Basic Design & Technical Proficiency
- Canva Pro Expert: You will not have a dedicated designer. You must be able to create carousel posts, reel covers, and YouTube thumbnails at a professional speed using Canva Pro.
- Basic SEO: Knowledge of Hindi/Regional Language Keywords for YouTube Search and Google Discover.
Required Qualifications & Experience- Minimum 5+ Years of Full-Time Experience in Digital Marketing specifically for the Indian market (Agency or Brand side).
- Tool Stack Expertise:
- Meta Business Suite (Advanced)
- Google Analytics 4 (UA is dead; you must know GA4)
- Canva (Advanced)
- Social Media Scheduling Tools (Buffer, Hootsuite, or Meta Planner)
- Language Skills: Fluent Hindi (spoken/typed in Roman script) and Fluent English. Knowledge of any other regional language (Tamil, Telugu, Bengali, Marathi) is a strong advantage.
- Hardware Requirement: Must have own high-speed internet connection and a laptop capable of handling Canva and multiple browser tabs.
Skills: management,digital,google,youtube,seo,social media,digital marketing,advanced,canva
