Senior SEO

Job Scope

• Develop and execute SEO initiatives to improvewebsite visibility, search rankings, and organic traffic growth, includingon-page, off-page, and technical optimisation across client portfolios.

• Plan, manage, and optimise digital marketingcampaigns across various online channels, including social media, emailmarketing, and paid media.

• Leverage AI-powered tools and technologies toenhance keyword research, content performance, campaign effectiveness, andmarketing insights.

• Analyse website traffic, campaign performance,and user behaviour to identify opportunities for continuous improvement.

• Work closely with content and marketing teams toensure digital assets are aligned with SEO best practices and audienceengagement goals.

• Support market-specific digital marketingactivities across multiple countries, adapting strategies to suit localaudiences and business objectives.

• Track industry developments, search enginealgorithm updates, and emerging digital trends to maintain a competitiveadvantage.

• Collaborate with cross-functional stakeholdersto ensure digital marketing initiatives support overall business growth andbrand objectives.

• Lead, coach, and develop a team of SEOspecialists to achieve defined performance targets and maintain deliverystandards.

• Drive Generative Engine Optimization (GEO)initiatives by optimising content for AI-driven search platforms and largelanguage model environments.

• Conduct site audits, interpret findings, andtranslate them into actionable optimisation roadmaps and backlink strategies.

• Manage client engagement activities, includingpresentations, reporting, and alignment of SEO/GEO strategies with businessobjectives.

Requirements:

• At least 3 years of SEO experience, withleadership or team management capacity.

• Strong command of technical, on-page, andoff-page SEO, including auditing, content optimisation, and link-buildingstrategies.

• Familiarity with AI search ecosystems and GEOconcepts across platforms such as ChatGPT, Perplexity, and Google AI Overviews.

• Proven experience handling multiple clientaccounts and collaborating across sales, account management, and creativeteams.

• Proficiency with SEO and analytics tools such asGoogle Analytics, Search Console, Ahrefs, or SEMrush, with strong reportingcapability.

• Proven experience in SEO, digital marketing, orperformance marketing, with a track record of delivering measurable results.

• Excellent analytical, problem-solving, andcommunication skills, with the ability to interpret data and translate insightsinto action.

• Comfortable working in a fast-paced environmentand managing campaigns across multiple markets or regions.

• Prior exposure to property, real estate,investment holding, or related industries will be advantageous.