Key Responsibilities:
- Develop and implement comprehensive SEO strategies to boost organic search rankings and increase targeted traffic
- Conduct thorough keyword research and integrate high-performing keywords into content, meta tags, and headers
- Perform detailed SEO audits to identify and fix technical SEO issues
- Collaborate with the content team to ensure all content aligns with SEO goals and keyword strategies
- Manage off-page SEO efforts including link-building campaigns and outreach for backlinks
- Monitor SEO metrics such as traffic, rankings, and conversions using analytics tools
- Stay up-to-date with the latest search engine algorithm changes and industry trends
- Prepare and present regular SEO performance reports and actionable insights to stakeholders
- Work closely with developers, designers, and content creators to implement on-site SEO improvements
- Align SEO strategies with broader marketing campaigns and business objectives
- Identify and address technical issues such as site speed, crawl errors, and duplicate content
- Track and analyze competitors SEO strategies to maintain a competitive edge
- Research and implement advanced trends like voice search optimization and mobile-first indexing
Qualifications and Skills:
- Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus)
- Proven experience as an SEO Manager or SEO Expert with a strong track record of driving organic growth
- Proficient in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc.
- Strong understanding of keyword research, on-page SEO, and off-page SEO techniques
- Knowledge of technical SEO including HTML, site structure, indexing, and crawl optimization
- Excellent analytical skills to interpret data and drive strategy
- Strong communication skills for cross-functional collaboration
- Project management skills and the ability to handle multiple initiatives concurrently
- Up-to-date with current SEO trends and algorithm updates
- SEO certifications are a plus
Benefits:
- Competitive compensation and performance-based bonuses
- Opportunities for continuous learning and career development
- Access to the latest SEO tools and resources
- A collaborative and innovative work environment
- Opportunity to make a measurable impact on the company's growth and digital presence
