Senior SEO Specialist

Location: Technopark, Trivandrum

Company: Prayan Animation Studio Pvt. Ltd.

Job Type: Full Time Role ( Work From Office )

Department: Marketing

About the Role

Prayan Animation Studio seeks a Senior SEO Specialist to elevate our online presence for international animation projects and original content.

The ideal candidate excels in data-driven strategies, content optimization and performance analysis to drive organic traffic and support our creative marketing goals.

Key Responsibilities

- Develop and execute comprehensive SEO strategies aligned with business objectives.

- Conduct technical SEO audits, keyword research and competitor analysis.

- Optimize on-page and off-page elements including content, meta tags and backlinks.

- Manage Google Ads, Meta Ads and LinkedIn Ads campaigns for maximum ROI.

- Analyze performance using Google Analytics and SEMrush, generating actionable reports.

- Collaborate with content and production teams to integrate SEO into animation marketing.

- Oversee social media marketing efforts to amplify brand reach and engagement.

Requirements

- 3+ years of professional experience in SEO and digital marketing.

- Proven track record in boosting organic traffic for creative or tech industries.

- Proficiency in SEO tools (Google Analytics, SEMrush), Google Ads, Meta Ads, LinkedIn Ads.

- Strong skills in keyword research, on-page/off-page SEO and social media marketing.

- Excellent analytical mindset with experience in campaign optimization.

- Ability to thrive in fast-paced animation production environments.

- Strong communication skills for cross-team collaboration.