Who We Are
HeadSpin is a global omnichannel digital experience testing platform that helps enterprises optimize application performance with its data science capabilities. With a strong infrastructure availability of real devices across 90+ locations, the HeadSpin Platform enables manual and automated app testing with a wide range of devices, including both screen and screenless devices, such as mobile phones, desktop browsers, media players, audio devices, and even automotive systems.
The Platform has an extensive on-prem and cloud-hosted device infrastructure that uses data science-driven performance and quality of experience analytics to collect over 100+ performance experience KPIs out of the box and provide performance analysis and monitoring across the engineering cycle. The Platform's advanced capabilities enable leading global enterprises to achieve an improved digital experience, faster triage, and cost efficiency.
About the Role
If you are well in a marketing role with hands-on SEO experience, join our team and show them your talent in new business development.
What You'll Do
- As a Sr. SEO Specialist, your responsibility will involve working with the content team, improving technical hygiene & and authority of the website, reaching out to market influencers, working on content optimization, collaborating with Managers on organic conversion strategy
- Perform data analysis around web traffic, signups, and other key metrics
- Draw meaningful conclusions from data and identify potential opportunities for improvement
- Collaborate with segment marketing, product marketing, product, web ops, and other cross-functional teams to achieve the SEO monthly goals
- Continuously optimize content to improve content relevance and build user journeys with the support of content writers
- Keep a hawk eye on technical hygiene
What You'll Need
- Work experience of a minimum of 3-4 years in a role with hands-on SEO experience
- Understanding of digital marketing and most importantly SEO strategies
- Experience with industry tools such as Google Webmaster Tools, keyword research tools (Ahref, Semrush), tracking tools, and rank tracking.
- Understanding of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics
- Measuring solutions backed with numbers should be a part of your DNA
- Excellent critical thinking skills - effectively weigh the strengths and weaknesses of different solutions and approaches.
- Excellent judgment and decision-making skills - effectively weigh the relative cost/benefit of actions
- Should have the persistence to drill down into problems until a solution is found.
- Active listener the ability to process and understand the needs and goals communicated by stakeholders and ask relevant questions
- Excellent communicator - be able to explain complicated information effectively and patiently.
- B2B marketing or tech marketing experience is a bonus
