Job Description
Contify is hiring a Senior SEO/GEO Specialist with 2–4 years of experience, preferably in B2B SaaS, to lead organic growth through technical excellence, Programmatic SEO, and next-generation search innovation.
This role is suited to someone with strong skills in Technical SEO, on-page optimization, and AI-integrated search strategies such as AEO, GEO, and LLM-aware SEO.
The role partners with marketing, product, and design to build a future-ready organic growth system for AI-fi rst platforms and answer engines such as ChatGPT, Perplexity, Google AI Overviews, Gemini, and Microsoft Copilot.
Key Responsibilities
Technical SEO
- Conduct advanced technical SEO audits covering crawlability, indexation, JavaScript rendering, and log analysis.
- Optimize crawl budget, site architecture, Core Web Vitals, and internal linking for both traditional search and AI-driven discovery.
- Implement structured data and schema to improve machine readability, rich results, and AI extractability.
- Manage international and multilingual SEO, including hrefl ang, sitemaps, and canonicalization.
- Collaborate with development teams on scalable SEO solutions using CMS, headless frameworks, and modern front-end environments.
On-Page SEO and SXO
- Align metadata, content structure, and page architecture with entity-based and semantic search practices.
- Improve UX signals through page speed, mobile-fi rst optimization, accessibility, and content clarity.
- Use A/B testing and behavioral analysis tools such as heatmaps and scroll-depth tracking to improve engagement and conversion.
Content Strategy, AEO, and GEO
- Collaborate with the Marketing Lead and Visual Designer on content priorities and execution.
- Develop SEO-friendly content for blogs, landing pages, guides, webinars, and ebooks mapped to the B2B SaaS buyer journey.
- Build topic clusters and strengthen topical authority through structured content planning.
- Structure content for Answer Engine Optimization using question-led headings, concise answers, FAQ sections, and scannable formatting that supports AI extraction.
- Apply Generative Engine Optimization best practices such as self-contained sections, front-loaded insights, and content designed for AI overviews and chat-style answers.
- Apply schema markup across key content types to support enhanced SERP features, AI summaries, and zero-click visibility.
Programmatic SEO
- Design and implement Programmatic SEO frameworks that use templates and structured datasets to generate high-value, long-tail landing pages at scale.
- Partner with product, data, and engineering teams to identify scalable data sources such as industries, use cases, and competitor sets for pSEO initiatives.
- Create page templates and reusable content modules that maintain usefulness, uniqueness, and strong search intent alignment.
- Prevent thin or duplicate content by setting quality controls, UX standards, and internal linking rules across large page sets.
- Track indexation, traffi c, conversions, and AI visibility for programmatic page groups and iterate based on performance.
Analysis and Reporting
- Track SEO performance using GA4, Google Search Console, Microsoft Clarity, Ahrefs, SEMrush, and similar tools.
- Build attribution models that connect SEO, AEO, GEO, and Programmatic SEO efforts to pipeline and revenue.
Future-Ready SEO and AI Integration
- Own a future-ready SEO roadmap aligned with LLMs, zero-click search, and evolving AI search experiences.
- Optimize for AI-fi rst platforms including ChatGPT, Perplexity, Google AI Overviews, Gemini, and Copilot.
- Implement AEO and GEO strategies to improve visibility, recommendations, and citations within generative interfaces.
- Monitor search and AI-answer volatility and adapt rapidly to algorithm, interface, and platform changes.
Preferred Qualifications
- 2–4 years of hands-on SEO experience, ideally in B2B SaaS.
- Proven record of scaling organic traffi c and improving qualifi ed pipeline contribution.
- Experience working on at least one Programmatic SEO initiative using datasets, templates, and scalable page generation.
- Proficiency in HTML and CSS, with working knowledge of JavaScript for SEO implementation.
- Strong technical SEO experience across JavaScript SEO, site migrations, Core Web Vitals, and information architecture.
- Experience collaborating cross-functionally with product, content, sales, and design teams.
- Familiarity with B2B SaaS metrics such as CAC, LTV, MRR, pipeline, and attribution.
Tools And Skills
- Tools: GA4, GSC, Screaming Frog, Ahrefs, SEMrush, Microsoft Clarity, Surfer, ContentKing, and AI visibility tracking tools where relevant.
- CMS: Strong experience with Webfl ow Editor and structured content workflows; familiarity with WordPress and other CMS platforms.
- Programmatic SEO: Comfort with spreadsheets, taxonomy planning, templating workfl ows, and basic data handling for scalable page creation.
- Link building: Outreach, backlink analysis, and authority growth through relevant and trusted sources.
- Analytical strength in forecasting, reporting, and building SEO-led business cases.
Skills: programmatic seo,technical seo,b2b saas,seo
