Company Description
CausalFunnel is a disruptive AI company that helps businesses uncover the hidden value of anonymous visitors. Our Intent Prediction and Personas based call-to-action a/b test platform converts visitor traffic into orders and revenue, delivering solid growth despite changes in sales channels and online advertising. Our customers have experienced an average of 40% improvement in conversion rates.
Role Description
This is a full time remote role for a Sr Search Engine Optimization Specialist at CausalFunnel. The Sr SEO Specialist will be responsible for tasks such as keyword research, SEO audits, link building, web analytics, and on-page SEO to optimize website performance and drive organic traffic. The ideal candidate has experience not only performing these tasks, but leading a team and coordinating with other department leaders.
Key Responsibilities:
- Support the development and execution of on-page and off-page SEO strategies to improve website ranking and search visibility
- Assist in researching, identifying, and securing quality backlink opportunities to enhance domain authority
- Leading a team of 2-4 Jr. SEO specialists, assigning and managing their tasks.
- Working with other departments such as Ads, Growth and Development
- Conduct keyword research, competitor analysis, and track performance metrics to inform and optimize SEO efforts
- Collaborate with content and marketing teams to ensure SEO alignment across campaigns
- Perform audits of websites to identify areas for SEO improvement and implement solutions
- Stay current with SEO best practices, Google algorithm updates, and backlink strategies
- Crawl & log file analysis, Track and interpret bot behavior (Google, ChatGPT, etc.) via server logs to surface crawl inefficiencies, and prioritize opportunities to drive business impact.
- Indexation & site structure, Engineer site architecture, canonicalization, XML sitemaps, and robots directives to maximize crawlability and indexing across search engines.
- Schema & structured data, Design, deploy, and validate schema markup (FAQ, Product, Article, etc.) to increase rich result and AEO discoverability.
- Performance optimization engineering, Partner with development to improve page speed, Core Web Vitals, mobile usability, and domain-level technical settings to lift UX and SEO/AEO outcomes.
- Automation & technical tool builder, Develop automated workflows and tools (e.g., AirOps, custom GPTs/agents) to scale audits, QA, topic monitoring, and performance insights.
- Cross-functional technical partner, Collaborate with engineering, content, and product to embed SEO/AEO standards into roadmaps, releases, and web page QA.
- Community & platform optimization support, Advise on off-site channels (e.g., Reddit) for content structure, metadata, and link strategy to reinforce visibility and authority.
Qualifications:
- Keyword Research and On-Page SEO skills
- Experience in conducting SEO Audits and Web Analytics
- Link Building expertise
- Excellent understanding of SEO principles and practices
- Ability to work independently and remotely
- Strong written and verbal english skills
- Strong analytical and problem-solving skills
- Prior experience with SEO tools and platforms
- Pursuing or completed a degree in Marketing, Digital Media, or related field
- Technical SEO depth: Comfortable moving from log insights to migration and architecture improvements.
- B2B growth focus: You prioritize SEO/AEO projects by revenue impact and build journeys that convert B2B buyers.
- AI fluency: Strong prompting/LLM understanding; you know how to structure clear prompts for advanced workflows and understand how to influence answer engine results.
- Data-driven: Proficient with GA4 & Search Console with a working understanding of BI tools (e.g., Looker); SQL/Python is a plus.
- Performance instincts: You understand website speed and performance metrics and partner well with designers, developers, and engineers.
- Operator mindset: You build systems (dashboards, alerts, QA tools) that optimize workflows and help your programs scale efficiently.
- Trusted collaborator: Effective communicator who partners with marketing, product, and operations stakeholders; comfortable leading cross-functional projects and initiatives.
- Always improving: You automate the repeatable, prioritize critical initiatives, and raise the bar for best SEO/AEO practices.
