Senior Salesforce Marketing Automation Solution Architect

Role - Senior Salesforce Marketing Automation Solution Architect

Experience - 9-12 Yrs

Shift - 11 Am to 8PM (overlap)

Budget: 1.2 LPM

*Role Overview*

We are seeking an experienced Salesforce Marketing Cloud Solution Architect to

lead solution design, architecture, and technical governance for a large-scale

Salesforce Marketing Cloud Advanced implementation at an international enterprise.

*Key Responsibilities*

• Lead overall solution architecture, technical design, and implementation
  
  

strategy for Salesforce Marketing Cloud Advanced and related Salesforce

ecosystem components

• Define scalable, secure, and business-aligned marketing automation
  
  

architectures and integration strategies

• Lead architecture discovery workshops with business stakeholders,
  
  

technical teams, and implementation partners

• Design and oversee unified subscriber/customer profile models leveraging
  
  

Salesforce Marketing Cloud, Salesforce CRM, and Data Cloud

• Define audience segmentation frameworks, communication orchestration
  
  

models, and personalization strategies

• Architect and lead integration of Marketing Cloud with enterprise systems,
  
  

web platforms, APIs, middleware, and external data sources

• Define technical standards, governance frameworks, security controls, and
  
  

best practices for the Marketing Cloud environment

• Provide technical leadership and guidance across configuration, development,
  
  

testing, deployment, and support phases

• Review and validate technical designs, integrations, and custom
  
  

developments for quality, scalability, and compliance

• Guide implementation of communication preference management,
  
  

consent management, and data governance processes

• Lead email deliverability standards, engagement optimization strategies, and
  
  

campaign performance frameworks

• Lead troubleshooting and resolution of complex architectural and integration
  
  

issues

• Prepare and maintain solution architecture documentation, integration
  
  

diagrams, governance standards, and implementation guidelines

• Support project planning, effort estimation, risk management, and roadmap
  
  

definition

• Identify and leverage AI tools / agents for Marketing Cloud use cases
• Provide technical mentorship and lead knowledge transfer to internal teams
  
  

and implementation resources

*Essential Requirements*

# Requirement

A1 University degree in IT, Computer Science, Information Systems, Software

Engineering, or related field

A2 Mandatory: Salesforce Marketing Cloud certifications (specific certifications

must be clearly listed on CV)

A3 Minimum 7 years of experience designing and implementing enterprise

Salesforce Marketing Cloud and CRM solutions

A4 Proven experience defining solution architecture for marketing automation,

customer engagement, and subscriber management platforms

A5

Strong experience designing enterprise integrations between Salesforce

Marketing Cloud, Salesforce CRM, Data Cloud, and external systems using

APIs and middleware

A6 Strong understanding of enterprise architecture principles, security,

governance, and scalable cloud solution design

A7 Experience leading complex Salesforce implementation projects and

coordinating cross-functional technical teams

A8 Experience with audience data models, segmentation strategies, identity

resolution, and unified subscriber/customer profile architectures

A9

Deep hands-on knowledge of Journey Builder, Email Studio, Automation

Studio, Contact Builder, CloudPages, AMPscript, SQL, and personalization

frameworksTips: Provide a summary of the role, what success in the position looks like, and how this role fits into the organization overall.

Responsibilities

[Be specific when describing each of the responsibilities. Use gender-neutral, inclusive language.]

Example: Determine and develop user requirements for systems in production, to ensure maximum usability

Qualifications

[Some qualifications you may want to include are Skills, Education, Experience, or Certifications.]

Example: Excellent verbal and written communication skills

Skills: management,salesforce,architecture,data,automation,marketing automation,integration