Greetings,
We have immediate opportunity for Marketing Cloud & Salesforce Specialist 8-10 years
Synechron Mumbai
Job Role:Marketing Cloud & Salesforce Specialist
Job Location: Mumbai
About Synechron
We began life in 2001 as a small, self-funded team of technology specialists. Since then, we've grown our organization to 14,500+ people, across 58 offices, in 21 countries, in key global markets.
Innovative tech solutions for business
We're now a leading global digital consulting firm, providing innovative technology solutions for business. As a trusted partner, we're always at the forefront of change as we lead digital optimization and modernization journeys for our clients.
Customized end-to-end solutions
- Our expertise in AI, Consulting, Data, Digital, Cloud & DevOps and Software Engineering, delivers customized, end-to-end solutions that drive business value and growth.
Role Overview: Marketing Cloud & Salesforce Specialist
Job Title: Marketing Cloud & Salesforce Specialist
Location: Mumbai / Hybrid
Job Summary:
We are seeking an experienced Marketing Cloud & Salesforce Specialist to drive our digital marketing initiatives and optimize the use of Salesforce CRM and Marketing Cloud platforms. The ideal candidate will possess strong technical expertise, strategic thinking, and a passion for delivering data-driven marketing campaigns that enhance customer engagement and drive business growth.
Key Responsibilities:
- Marketing Cloud Administration & Implementation:
- Manage, configure, and optimize Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Content Builder, etc.).
- Develop and execute personalized multi-channel marketing campaigns.
- Create, test, and deploy customer journeys aligned with business objectives.
- Salesforce CRM Management:
- Manage and administer Salesforce CRM instance; perform setup, deployment, and maintenance.
- Integrate Marketing Cloud with Salesforce CRM for seamless data flow and automation.
- Maintain data integrity and quality within Salesforce.
- Campaign Strategy & Execution:
- Design and implement targeted marketing strategies using Marketing Cloud features.
- Segment audiences and personalize communications based on customer data.
- Monitor campaign performance, analyze KPI metrics, and optimize campaigns for better results.
- Technical & Functional Expertise:
- Develop and maintain data models, reports, and dashboards to monitor marketing and sales activities.
- Collaborate with sales, marketing, and IT teams to align strategies and ensure platform efficiency.
- Stay updated with Salesforce and Marketing Cloud features, best practices, and industry trends.
- ** Troubleshooting & Support:**
- Provide ongoing technical support for Marketing Cloud and Salesforce.
- Troubleshoot issues related to campaigns, integrations, and platform configurations.
Qualifications:
- Bachelor's degree in Marketing, Information Technology, Computer Science, or related field.
- Proven experience (3+ years) working with Salesforce CRM and Marketing Cloud.
- Strong understanding of Salesforce Marketing Cloud modules (Email Studio, Journey Builder, Automation Studio, Content Builder).
- Salesforce certifications such as Salesforce Marketing Cloud Email Specialist, Salesforce Marketing Cloud Consultant, or Salesforce Certified Administrator are preferred.
- Knowledge of HTML, AMPscript, SQL, and scripting languages is a plus.
- Experience with data integration tools and APIs.
- Strong analytical skills and ability to interpret campaign data.
- Excellent communication and stakeholder management skills.
