Senior Sales Marketing Executive

Company Profile: Real Estate Developer

Position: Senior Sales Marketing Executive – Luxury Residential Real Estate

Location: Ahmedabad

Key Requirements:

• Marketing Strategy & Planning: Develop and execute marketing strategies to drive qualified leads, sales, revenue growth, and project absorption for luxury residential developments.
• Revenue & Sales Enablement: Partner with the Sales team to optimize the customer journey from lead generation and site visits to negotiations and booking closures.
• Luxury Brand Positioning: Build and strengthen the project's premium brand positioning through integrated marketing, communication, events, print, and digital initiatives.
• Digital Marketing & Lead Generation: Manage campaigns across digital, social media, search, property portals, email, and offline channels to generate high-quality leads and improve conversions.
• HNI / UHNI / NRI Marketing: Develop targeted campaigns and customer acquisition strategies focused on HNI, UHNI, NRI, and premium residential buyers.
• CRM & Performance Management: Manage CRM platforms such as Salesforce/Zoho, ensuring effective lead tracking, nurturing, reporting, attribution, and sales alignment.
• Channel Partner Management: Build and maintain relationships with channel partners, brokers, corporate alliances, and referral networks to generate additional sales opportunities.
• Market Intelligence: Conduct market research and competitor analysis to identify customer trends, pricing dynamics, emerging opportunities, and effective market positioning.
• Marketing ROI & Analytics: Monitor lead quality, conversion rates, customer acquisition cost, inventory absorption, campaign performance, and marketing ROI to drive continuous improvement.

Desired Candidate:

• 5+ years of relevant experience in Luxury Real Estate / Premium Residential Real Estate Marketing.
• Strong experience in digital marketing, lead generation, branding, CRM, and sales enablement.
• Exposure to HNI, UHNI, and NRI customer segments will be preferred.
• Strong skills in campaign management, market analysis, stakeholder management, and performance marketing.
• Experience with Salesforce/Zoho CRM, digital platforms, and marketing analytics preferred.
• Excellent communication, strategic thinking, analytical, and relationship management skills.

Contact Details:

Rina Arun / Nandan Kumar

[Confidential Information]

+91 9898874338