Senior Sales Marketing Executive

Company Description Grape Legacy Pty Ltd is a premium Australian wine company that partners directly with prestigious regions such as Barossa Valley, Margaret River, Yarra Valley, and more to source exceptional fruit and bulk wine. The company crafts versatile, region-spanning collections under the Grape Legacy label, collaborating with leading winemaking facilities to produce refined, sophisticated wines. Positioned as a curated destination rather than a single estate, Grape Legacy offers bottles that highlight craftsmanship, heritage, and innovation across celebrated estates and boutique vineyards. Guided by a strong commitment to authenticity, excellence, and responsible enjoyment, Grape Legacy connects discerning wine lovers of legal drinking age with memorable, story-driven wine experiences.

Role Description The Senior Sales Marketing Executive is a full-time, on-site role based in Gurugram, responsible for driving brand growth and revenue for Grape Legacy in key markets. This role involves developing and executing sales and marketing plans, identifying new business opportunities, and managing relationships with distributors, retailers, hospitality partners, and direct-to-consumer channels. Daily activities include conducting market research, monitoring competitor activity, managing promotional campaigns, and coordinating digital and offline marketing initiatives aligned with the brand's premium positioning. The Senior Sales Marketing Executive will track sales performance, prepare reports, optimize pricing and promotional strategies, and collaborate with internal stakeholders to ensure consistent brand messaging. The role also includes representing the brand at events and tastings, providing product education, and ensuring a high standard of customer and partner engagement.

Qualifications

• Strong market planning and marketing skills, with experience in developing and executing strategic sales and brand campaigns.
• Proficiency in market research and analysis to identify trends, customer preferences, and competitive positioning.
• Proven sales skills, including pipeline management, negotiation, closing deals, and achieving revenue targets.
• Excellent communication skills, including presentation, relationship management, and cross-functional collaboration.
• Bachelor's degree in Marketing, Business, or a related field; an advanced degree or relevant certifications are a plus.
• Strong analytical, CRM, and reporting skills, with comfort using digital tools and platforms to support sales and marketing activities.