Senior Sales Manager

Key Responsibilities:

1. Strategic Leadership

Regional Vision & Strategy: Own the end-to-end sales strategy for the South territory. Translate

corporate objectives into actionable regional business and financial plans, ensuring consistent growth

across all segments.

Team Leadership: Act as the direct leader for regional sales managers. Mentor, coach, and manage

performance, ensuring a unified approach to targets and organizational standards.

Brand Ambassadorship: Serve as the primary representative for redBus in the South region, fostering

high-level partnerships and maintaining strong, mutually beneficial relationships with key agents and

distributors.

2. Operational Excellence & Growth Execution

Target Achievement & Performance Monitoring: Take full accountability for regional sales targets.

Implement a rigorous, data-driven daily monitoring system to track the performance of Sales Officers,

partners, distributors, and agents.

Market Expansion (Tier 2/3 Focus): Aggressively identify and penetrate new geographical markets. Lead

the strategy for entry into Tier 2 and Tier 3 cities to broaden the regional footprint.

Business Development & Pricing: Collaborate closely with the Business Development team to drive

operator specific programs. Negotiate optimal commissions and pricing structures to ensure the B2B

channel remains competitive and attractive to operators and agents.

3. Agent Network & Channel Development

B2B Channel Scaling: Design and execute strategies to cultivate a diverse and robust retail agent base

for bus ticketing and other line of business.

Promotion & Incentive Management: Champion the ideation and deployment of promotional

campaigns and incentive programs. Act as the vital feedback loop between the field and the product

team to refine these programs for maximum impact.

Customer Acquisition (BTL): Lead the implementation of Below-the-Line (BTL) activities and

promotional initiatives in coordination with the National Head to capture new agent network.

4. Sales Force Enablement & Coaching

Field Presence: Maintain a hands-on approach by participating in joint sales calls with Sales Officers to

understand market pulse, refine pitch strategies, and solve complex on-ground challenges.

Capability Building: Institutionalize periodic skill-enhancement training programs to uplift the sales

team's negotiation, relationship-management, and analytical capabilities.

5. Employee Performance & Management

Maximise retention and employee productivity while minimising employee costs

Create an empowering environment for employees in the team

Deploy initiatives to maintain a culture of performance across team members

Educational Qualification: MBA & Relevant Sales experience

Exp Minimum and Maximum: 5 - 7 years of experience in Sales, with a minimum of 2 years of team management experience