Senior Sales Executive

Company Description Dawn Lee | 18C Food World is a Government of India–approved startup based in Indore, Madhya Pradesh, dedicated to reviving India's Vedic food culture to address modern lifestyle-related health issues. The company develops and markets over 100 natural, nutritious, and tasty products, including mouth fresheners, snacks, health blends, and sugar alternatives, all rooted in traditional Indian ingredients and methods. Dawn Lee emphasizes customer education on authentic, high-quality ingredients to build trust and long-term relationships. The brand and its leadership have been recognized at major platforms such as Aahar 2023 and the Global Investors Meet, underscoring its position as a 360° trusted, premium Indian food brand. Team members join a mission-driven organization focused on improving physical and mental well-being across age groups.
Role Description This is a full-time, on-site Senior Sales Executive role based in Indore. The Senior Sales Executive will drive revenue growth by identifying and developing new business opportunities, managing key accounts, and expanding distribution channels for Dawn Lee's premium natural food products. Responsibilities include meeting potential clients and trade partners, presenting product portfolios, negotiating commercial terms, and closing sales in line with targets. The role will oversee sales planning and forecasting, track market trends and competitors, and provide feedback to marketing and product teams to refine offerings and campaigns. The Senior Sales Executive will also mentor junior sales team members, ensure adherence to company processes and reporting, participate in promotional events and exhibitions, and represent the brand professionally in all customer interactions.
Qualifications

• Proven experience in B2C and/or FMCG sales, preferably in food, wellness, or consumer products, with a strong track record of meeting or exceeding sales targets.
• Strong skills in lead generation, pipeline management, and key account management, including the ability to build and sustain long-term customer and distributor relationships.
• Ability to conduct consultative selling, deliver compelling product presentations, and handle price and contract negotiations with confidence and professionalism.
• Competence in territory planning, route management, and channel development (retail, modern trade, HoReCa, institutional sales) to maximize market coverage.
• Comfort with sales reporting, basic data analysis, and use of CRM or similar tools to track performance and opportunities.
• Excellent communication and interpersonal skills, with the ability to engage diverse customer segments and clearly articulate product benefits and brand values.
• Self-motivated, target-oriented, and capable of working independently while collaborating effectively with marketing, operations, and product teams.
• Understanding or interest in health, nutrition, and traditional Indian food culture, with the ability to educate customers on product usage and benefits.