Job Title: Senior Sales Executive B2B
Location: New Delhi
Company: Ajnaa Jewels
Employment Type: Full-time
About Ajnaa
Ajnaa is a modern fine jewellery brand focused on timeless design, transparent pricing, and exceptional craftsmanship. Alongside our D2C presence, we are rapidly expanding our B2B business, partnering with retailers, corporate buyers, wedding planners, and institutional clients across India and international markets.
Role Overview
We are hiring a Senior Sales Representative B2B to build, manage, and scale Ajnaa's B2B sales pipeline. This role is responsible for acquiring new B2B partners, growing existing accounts, and closing high-value bulk and repeat orders.
This is a hands-on, individual contributor role suited for someone who thrives in consultative, relationship-driven B2B selling.
Key Responsibilities
B2B Sales & Business Development
- Identify, prospect, and onboard B2B clients, including:
- Multi-brand jewellery retailers
- Wedding planners & bridal consultants
- B2C e-commerce brands ( Major Focus Area)
- Corporate & institutional buyers
- Export / bulk purchase partners
- Drive bulk, repeat, and long-term contract-based orders
- Own the end-to-end sales cycle: lead generation negotiation closure account growth
- Achieve and exceed monthly and quarterly B2B revenue targets
Account Management & Growth
- Manage and grow a portfolio of key B2B accounts
- Build long-term partnerships through repeat orders and relationship management
- Act as the primary point of contact for pricing, product customization, timelines, and delivery
- Upsell across product lines (bridal collections, festive collections, customized designs)
Negotiation & Deal Structuring
- Lead commercial negotiations including:
- Pricing structures and margins
- Minimum order quantities (MOQs)
- Payment terms and credit cycles
- Delivery schedules
- Balance revenue growth with brand positioning and profitability
Market & Product Expertise
- Maintain strong knowledge of:
- B2B jewellery market dynamics and competitor offerings
- Share market insights and partner feedback with product and leadership teams
Internal Coordination & Process
- Work closely with design, production, and operations teams to ensure seamless execution
- Maintain accurate B2B sales data in CRM systems
- Ensure compliance with internal approval, pricing, and brand standards
What We're Looking For
Experience
- 58+ years of B2B sales experience, preferably in:
- Jewellery, luxury retail, lifestyle products, or high-value manufacturing
- Proven experience closing large-ticket and repeat B2B deals
- Strong network in the jewellery or bridal ecosystem is a plus
Skills
- Strong prospecting and relationship-building ability
- Excellent negotiation and deal-closing skills
- Commercial acumen with an understanding of margins and unit economics
- Clear, confident communication and presentation skills
- High ownership and ability to work independently
Attitude & Fit
- Entrepreneurial mindset suited for a fast-growing brand
- Comfortable building something from scratch
- Customer- and partner-first mindset
- Strong alignment with Ajnaa's premium brand values
What This Role Is NOT
- Not a team management role
- No direct people leadership responsibility
- Success is measured on personal B2B revenue and account growth
