Senior Retention Marketing Manager

Looking to connect with someone who thrives at the intersection of CRM, lifecycle marketing, and data-driven storytelling.

This is a hands-on leadership role where you'll own the entire retention engine-from lifecycle journeys and segmentation to experimentation and omnichannel engagement.

What you'll be doing:

• Driving end-to-end CRM strategy & platform ownership (MoEngage, WebEngage or similar)
• Designing customer lifecycle journeys (onboarding, engagement, win-back, churn control)
• Leading cohort analysis & segmentation to unlock growth
• Running A/B experiments with strong analytical rigor
• Building omnichannel experiences connecting online + offline customer journeys

What makes this role exciting
Retention here is not driven by discounts-it's about creativity, relevance, and timing. If you've built retention strategies beyond offers and incentives, this will be a great fit.

Location: New Delhi

Looking for someone who:

• Has deep hands-on experience in CRM & lifecycle marketing
• Can independently manage platforms, data, and execution
• Thinks analytically and acts creatively
• Has worked on omnichannel customer journeys

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