Senior Reputation SEO & Digital Authority Strategist

Job Title

Senior Reputation SEO & Digital Authority Strategist

Role Overview

We are seeking an experienced Senior SEO Strategist specializing in Online Reputation Management (ORM) and Entity Optimization for our clients.

This role will lead defensive and proactive search strategy across the United States, India, and Western Europe. The ideal candidate has demonstrated experience managing active press, controlling first-page SERPs, and engineering long-term authority dominance across branded search.

This is not a traditional marketing SEO role. This is a strategic search control position. Key Responsibilities

1. SEO

Conduct full SERP audits across multiple geographies (US, UK, EU, India)

Map positive and negative keyword clusters and modifier queries

Develop suppression and replacement strategies

Coordinate with legal counsel on removals (DMCA, GDPR, platform escalations)

Design transparency content strategies that rank

Monitor reputation shifts in real time

2. Entity & Knowledge Graph Optimization

Optimize and manage Google Knowledge Panel signals

Implement advanced schema (Person, Organization, Article, FAQ)

Align Wikidata, Wikipedia (if applicable), and authoritative profiles

Create cross-platform entity stacking architecture

Maintain consistent structured data across assets

3. Authority Building & Digital PR

Secure backlinks from Tier-1 publications

Coordinate podcast and interview campaigns

Design branded anchor text backlink frameworks

Build domain authority strategically and ethically

4. Technical SEO & Infrastructure

Conduct technical audits (crawlability, indexing, canonicalization)

Implement international SEO (hreflang, geo-targeting)

Optimize for People Also Ask and featured snippets

Improve E-E-A-T signals

Analyze Core Web Vitals and performance impact

5. Long-Term Search Domination

Own 810 first-page positions for branded terms

Rank controlled content for negative modifiers

Monitor Reddit, YouTube, forums, and secondary SERPs

Develop predictive keyword monitoring for emerging narratives

Establish 12-month reputation roadmap

Required Experience

7+ years advanced SEO experience

3+ years in Online Reputation Management

Proven case studies involving active press

Strong understanding of US, EU (GDPR), and Indian search environments

Demonstrated success ranking high-authority assets

Deep familiarity with Google's Knowledge Graph

Required Technical Skills

Google Search Console (advanced usage)

Ahrefs / SEMrush enterprise

Screaming Frog

Schema markup implementation

International SEO

Advanced link-building strategy

Entity optimization methodology

Digital PR execution

Data-driven reporting dashboards