About Wellness Extract
Wellness Extract is a science-backed nutraceutical brand focused on building trust through education, credibility, and impactful communication across global wellness and life sciences ecosystems.
About the Role
We are looking for a PR Specialist Branding & Communication who will act as a brand ambassador and strategic communicator for Wellness Extract. This role goes beyond traditional PR and focuses on influencer marketing, media relations, educational outreach, celebrity engagement, and international brand communication to elevate the brand's visibility and authority.
The ideal candidate will have strong exposure to Western markets and other international geographies, as this role will closely coordinate with a PR counterpart based in Canada. Availability for cross-time-zone collaboration is essential.
Key Responsibilities
- Plan and execute PR and brand communication strategies to strengthen market presence in India and international markets
- Build and manage strong relationships with influencers, KOLs, doctors, nutritionists, and wellness experts
- Coordinate and meet with celebrities for brand collaborations, endorsements, events, and campaigns
- Drive webinars, educational sessions, panel discussions, and thought leadership initiatives
- Secure brand visibility through newspapers, journals, magazines, podcasts, and digital media platforms across regions
- Manage press releases, interviews, brand stories, and leadership communications
- Act as a key point of contact for media, influencers, celebrity managers, and international PR partners
- Work closely with the Canada-based PR team to ensure aligned global messaging and campaigns
- Ensure all communications align with nutraceutical compliance, regulatory standards, and brand guidelines
- Track PR performance, media reach, engagement metrics, and regional impact
Key Skills & Expertise
- Established network across media, influencers, podcast hosts, and celebrity management agencies
- Proven experience handling celebrity interactions and high-profile brand collaborations
- Strong background in healthcare, nutraceutical, wellness, or life sciences PR
- Hands-on experience with Western markets (Canada, USA, Europe, or similar regions)
- Ability to manage cross-border PR coordination and time-zone collaboration
- Excellent storytelling, negotiation, and relationship management skills
- Experience with events, launches, webinars, and public-facing brand initiatives
- Strong written and verbal communication abilities
Qualifications
- Bachelor's or Master's degree in Public Relations, Mass Communication, Journalism, or Marketing
- Demonstrated experience with media coverage, influencer campaigns, celebrity collaborations, and international PR initiatives
What We Offer
- A high-visibility, leadership-facing PR role with strong ownership
- Direct involvement in celebrity, influencer, and global media-led brand growth
- Opportunity to shape the international public image of a growing nutraceutical brand
- Exposure to global markets, including close collaboration with the Canada PR team
- Long-term career growth and professional exposure
