Job Title: Senior PR Manager
Location: Kolkata
Experience Required: 8+ years in Public Relations, with a focus on beauty, skincare, or lifestyle sectors.
Position Overview
We are seeking a highly strategic, experienced, and creative Senior Public Relations Manager to lead and elevate our brand visibility across traditional and digital media. This role will play a key part in shaping brand perception, managing media relations, securing high-impact press coverage, and developing communication strategies that position us as a leading voice in skincare innovation.
Key Responsibilities
- Develop and execute integrated PR strategies that align with brand goals and drive awareness, credibility, and engagement.
- Cultivate and maintain strong relationships with key beauty editors, influencers, and media outlets (digital, broadcast).
- Manage press outreach and proactively secure features, product placements, interviews, and brand stories.
- Craft compelling press materials including press releases, brand stories, media kits, product briefs, and executive bios.
- Oversee agency partners, ensuring performance, alignment with brand voice, and delivery of measurable results.
- Lead planning and execution of media events, product launches, press previews, and influencer activations.
- Monitor media coverage and report on PR performance metrics (ROI, share of voice, impressions, sentiment).
- Serve as a key media spokesperson and prepare senior leadership for interviews and public appearances.
- Support crisis communications and reputation management when needed.
- Collaborate closely with marketing, digital, influencer, and product teams to ensure messaging consistency.
Qualifications
- Minimum 8 years of experience in public relations, with a proven track record in the skincare, beauty, or wellness industries.
- Strong network of media contacts in beauty, lifestyle, health, and women's interest publications.
- Exceptional communication, writing, and storytelling skills.
- Demonstrated experience with high-profile product launches and earned media placements.
- Strategic thinker with strong organizational and leadership skills.
- Experience managing PR agencies and/or in-house teams.
- Comfortable working in a fast-paced, dynamic, and collaborative environment.
- Bachelor's degree in PR, Communications, Journalism, or a related field.
Nice to Have
- Experience working with celebrity or influencer partnerships.
- Background in clean beauty or science-backed skincare.
- Global PR experience or multilingual media outreach.
