Senior Public Relations Executive

Company: Sotbella

Location: Noida, Sector 88

Work Mode: On-site

Working Days: 6 Days a Week

Shift Timing: 10:00 AM – 6:30 PM

Employment Type: Full-time

About the Role

We are looking for a Senior PR Executive with a strong fashion background and excellent knowledge of PR, media, and PR agencies. The ideal candidate should have a strong understanding of the fashion industry, media landscape, fashion trends, and brand positioning.

Key Responsibilities

• Develop and execute PR strategies to build and strengthen Sotbella's brand presence.

• Manage relationships with PR agencies, fashion media, journalists, editors, stylists, influencers, and creators.

• Coordinate with PR agencies and ensure effective execution of campaigns and brand activities.

• Plan and execute PR campaigns, product launches, fashion events, shoots, and collaborations.

• Create and pitch press releases, brand stories, product features, and media opportunities.

• Identify relevant fashion and lifestyle publications for brand coverage.

• Build strong relationships with fashion influencers, celebrities, stylists, and industry professionals.

• Track PR coverage, brand mentions, media placements, and campaign performance.

• Stay updated with fashion trends, industry developments, competitors, and emerging opportunities.

• Coordinate with marketing, creative, and fashion teams to align PR activities with brand objectives.

Requirements

• 3–6 years of experience in PR, preferably within the fashion, lifestyle, or apparel industry.

• Strong fashion industry knowledge and understanding of current fashion trends.

• Good knowledge and experience working with PR agencies and media networks.

• Strong connections with fashion, lifestyle, and entertainment media.

• Experience managing influencer, celebrity, stylist, and media collaborations.

• Excellent communication, writing, pitching, negotiation, and relationship-building skills.

• Strong understanding of brand positioning and fashion communication.

• Creative, proactive, well-connected, and highly organized.

• Ability to work in a fast-paced fashion environment.

• Immediate joiners preferred.